Best Practices

3 Sales Metrics PR Should Measure

Public relations can be an extremely effective form of marketing, but you can’t prove it unless you measure your results. […]

Know When To Hold, Know When to Fold and Other Things They Don’t Teach You in PR School

In addition to our writing talents, PR pros are good talkers–always have been. You see it in meetings and presentations. […]

The Content Crap Yard: Don’t Go There

Brace yourselves. There are 500 million tweets and 400 million Snapchats sent every day. Six billion hours of video are […]

Break the Internet Like a Kardashian

If there is one lesson we can learn from Hollywood ( and know it’s not necessarily how to tell a […]

10 Things Confident Public Speakers Do

Have a speaking engagement in 2015? Download this tip sheet and give you 2015 presentations a boost. Get valuable pointers […]

Webinar Recording: Successfully Landing Brands in French Canada

Tune in to hear Marie-Josée Gagnon, Founder and CEO of CASACOM, share her 10 best practices for creating a bilingual […]

Ask the Right Questions, Get the Right PR Solution

Determining which PR software to buy isn’t as simple as it seems. This checklist will help you ask the right […]

Convergence and Branded Content: How PR Has Changed

This post originally appeared on the Reaching Out, the Broad Reach Communications blog on June 10, 2014. As an industry, public […]

Inside the Newsroom: AM Edition [Infographic]

Get your story on the desks of these early morning radio and television media contacts. This select list will give […]

5 Content Marketing Rules Jay Baer Got Right

Written by the team @apexpr. Originally published on March 13 2014. On February 27th, we took in An Evening with Jay Baer, hosted by Cision […]

Building an Editorial Team: Part 2

You’ve already put together a strong editorial team. Now, it’s time to establish a content “voice” for the social space. […]