Cision’s Global State of the Media Report
We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.
2019 Media Database and Earned Media Toolkit
The Media Database and Earned Media Toolkit is a compilation of some of our best resources on identifying influencers.
2019 Media Database and Earned Media Toolkit
Today, to generate earned media placements it involves deep research into what outlets are appropriate for a story, what angles or themes those outlets cover and an understanding of the best ways to reach out to individual media contacts.
Canadian Auto Sample Insights Report
Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.
Canadian Labour Insights Sample Report
Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.
Finance Sample Insights Report
Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.
Beauty & Skincare Insights Sample Report
Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.
Cannabis Online Media Landscape Report
Legalizing cannabis: A Canadian online media landscape analysis report
Media Pitching Manual for PR and Comms Pros
We’ve put together this guide to help PR and communications professionals create better, more successful pitches.
Cision's 2019 Global State of the Media Report
We surveyed 1,999 journalists from all over the world for our 10th annual State of the Media Report – our biggest ever.
2019 Content Calendar + Template (Why You Need One And How to Use it)
Cision's 2019 content calendar and template helps you plan your marketing approach far in advance and take advantage of specific times of year when certain campaigns will thrive.
Building an Influencer Graph: An Earned Media Management Strategy
Learn more about how to follow the influencer graph model.
The Ultimate Media Database Buyer's Guide
Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.
2018 Fashion & Beauty Pitching Kit
Cision's Fashion & Beauty Pitching Kit gets your brand in front of the most connected fashion influencers and trendsetters.
Leveraging Social Monitoring to Inform Content and PR Strategy
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
2018 Holiday Gift Guide Pitch Kit
Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.
Cision's 2018 Global State of the Media Report
We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.
How to Target Influencers With Cision Comms Cloud®
Influencer marketing is hot right now. Just look at the Google Trends data and you can see a huge spike in interest over the past two years.
How to Succeed at Influencer Relations
How to Succeed at Influencer Relations
Videos: The Future of Earned Media Measurement with Jay Baer
Cision talks with Jay Baer on the future earned media and influencer marketing measurement
2017 Canadian Tech Pitching Kit
Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.
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