MEDIA MONITORING
From reactive to proactive & beyond
2023 CES Trends Report Holds Lessons for Communicators
What the biggest media stories and top trends of the 2023 Consumer Electronics Show teach us about brand management, event marketing and campaign strategy.
How Media Monitoring Empowers Communications Professionals in a PR Crisis
Public relations crises can be costly reputationally and financially, but an effective media monitoring strategy can help stop a crisis in its tracks.
How to Combat Misinformation and Fake News Around Your Brand
How PR and comms professionals can stop the spread of misinformation and fake news.
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
World Press Freedom Day is May 3. What that means for PR pros.
Cision’s 2019 State of the Media Report
Journalists surveyed feel like less than 25% of the pitches they receive are relevant. How can you make sure your pitch makes the cut?
Why it’s Worthwhile to Pay For Media Monitoring
In a fast-changing digital landscape, monitoring the media is imperative in crafting effective marketing campaigns. Manual media monitoring can be […]
Why Every Company Needs Media Monitoring
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how monitoring can help.
9 Things You’re Not Doing (But Should) With Media Monitoring Software
Tracking what people are saying about you isn’t the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.