Takeaways from Cision’s 10th Annual State of the Media Report
Our 2019 State of the Media Report is full of insights from journalists and other media professionals on all aspects of the industry. Let's dig into some of the big takeaways before you dig into the full report.
Why New Companies Need Great PR
If you’re building a new company’s reputation from scratch, you can’t underestimate the value of PR.
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2019: The Year for Clean Slate Public Relations
Now that we're beginning a new year, it’s time to think about starting over when it comes to PR measurement. Read on to learn why.
How to Identify Influencers as Part of Your Earned Media Management Strategy
PR pros must shift their approach to identifying influencers by moving to using a consumer-first model. Find out how influencer graph can help.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
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How Earned Media Management Optimizes Comms Campaigns
Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.
Why Data and Tech Savvy PR Pros Are in High Demand
From data to content, results from the second annual PRWeek/Cision global survey reveal that PR executives seek the right talent.
Setting the Stage for a Sustainable Diversity & Inclusion Strategy
Read on to learn about the 5 most important steps to start developing a Diversity & Inclusion program at your company.
The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy
Taking a stance on issues has traditionally been viewed as dangerous and risky territory for many brands. But could data make the risk worth the reward?
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Four Ways To Rethink Your Approach To Earned Media Measurement
As more executives realize the power of analytics, they’re going to expect PR teams to know exactly who the brand is reaching and its impact on revenue.
What Vanity Metrics Aren't Telling You About Earned Media
Vanity metrics give you potential engagement. PR measurement provides a look at the actual engagement. This is why media monitoring tools are so important.
How To Organize Your Communications Team In An Era Of Earned Media Measurement
Here are four tips to help organize your communications team in an era of data analytics and earned media measurement.
Earned Media Is Part Of The Customer Experience
For all the talk about making customer experiences more personal, marketing remains focused on promotions. This is a missed opportunity for earned media.
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
Celebrate Workplace Diversity, Embrace LGBTQ Employees
As we celebrate Pride Month, it is important to continue a productive dialogue about LGBTQ equality and inclusion all year long.
The Best Way To Prepare For Artificial Intelligence In Public Relations
With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.
How to Bring Company Culture And Values to Life
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture?
The Gap Between Demand for Content and Our Ability to Measure It
If marketers are unable to appropriately measure the results of their efforts, how can we continue to justify marketing spend on content?
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
Why Transparency Is the Key to Building Brand Loyalty
Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers […]
How Much Should an Organization Spend on PR?
Executive teams processing PR budget requests need to think carefully through their organization’s need for the broad benefits of an engaged and empowered PR and Communications function.
An Interview with Nicole Guillot
Nicole Guillot, Cision Canada’s president, on being a business leader, the obstacles she has faced along the way, and what advice she’d offer young women starting their careers.