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5 Burning PR Questions the 2023 State of the Media Report Answers
5 Burning PR Questions the 2023 State of the Media Report Answers
The Rise of Generative AI and What It Means for the Communications Industry
Generative AI is quickly filtering into many different sectors and industries, and the world of communications - one driven by words and images - has already started to embrace it. As adoption increases, so too does the creation of more and more...
Generative AI: Where Will It Take Us 10 Years From Now?
When we consider the future impact of generative AI and tools like ChatGPT, I always feel it’s necessary to do so from two perspectives: the technology itself and the people it will affect.
How to Replace AVE for Modern PR Measurement
What can today’s communicators do to move toward modern PR measurement and deliver better outcomes? This tip sheet offers six points for guidance. It will also help you implement a metrics-driven program starting today.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
What Does Excellence in PR Look Like?
We asked the leadership of some of the PRWeek Award–nominated agencies for their thoughts on what it means to be “excellent in PR.”
What Is Influencer Marketing? Definitions and Benefits
Learn what influencer marketing is, what types of influencer marketers that you can use, and what benefits a successful campaign can have for your business.
Long Live the Message: 6 Communications Lessons from Queen Elizabeth II
The late Queen established a distinctive personal brand early on, and PR and communications professionals can learn from the actions she took to maintain that brand throughout her reign.
How to Communicate During Times of Uncertainty: A Webinar Recap
4 ways PR and comms pros can create messaging that builds trust, maintains loyalty and instill confidence in their audiences.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Tell Your Story, Your Way with Guaranteed Paid Placement
Tell Your Story, Your Way with Sponsored Placement Canada
5 Burning PR Questions the 2022 State of the Media Report Answers
5 Burning PR Questions the 2022 State of the Media Report Answers
How to Combat Misinformation and Fake News Around Your Brand
How PR and comms professionals can stop the spread of misinformation and fake news.
How PR Pros Can Support Journalists on Press Freedom Day (and Every Day)
World Press Freedom Day is May 3. What that means for PR pros.