Nov 14, 2017
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.
Oct 30, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Oct 26, 2017
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]
Oct 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]
Oct 16, 2017
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Oct 12, 2017
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]
Oct 12, 2017
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]
Oct 11, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.
Oct 10, 2017
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]
Oct 5, 2017
Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]
Sep 7, 2017
The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.
Sep 5, 2017
With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]
Aug 30, 2017
Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]
Aug 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]
Aug 22, 2017
One of the roles of a good leader of a multinational company is to help build and maintain a global […]