Alzheimer’s Research UK is one of the world’s largest dementia research charities, funding research breakthroughs that will deliver life-changing treatments for people with dementia. Operated almost entirely on public donations, it’s continuously imperative that Alzheimer’s Research UK develops and executes a flawless communications strategy to ensure it reaches its targeted audiences.

The charity turned to Cision to help increase their visibility, position them as key influencers in dementia research, and ultimately increase their brand profile.

The success story showcases how:

  • Alzheimer’s Research UK can now get a clear picture of where their communications stands and what to act on, allowing them to communicate more strategically
  • Alzheimer’s Research UK can now access a wide and accurate influencer database using Cision Communications Cloud®, allowing them to identify influencers they can target and send personalized outreach to
  • Alzheimer’s Research UK found a better and smarter way to manage campaigns using Cision Communications Cloud
  • Alzheimer’s Research UK uses Cision Insights to take a deep dive into analytics to learn more about their targeted audience