The (Ugly) Truth Behind PR's Go-To Numbers

CISION NEWSWIRE

Cision Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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Press Release Distribution: The “Who, What, When, Where” of the Wire

In the industry, “wire” has a special meaning, history, and connotation. Understanding the who, what, when, and where will help you to make the best decisions for your news distribution.

Download this free guide to learn exactly how media outlets get their news stories, how wire news is delivered around the world, and how to find which distribution is right for you
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ENGAGEMENT

Cision® Connect

The Largest, Most Complete Media and Social Influencer Network

Find the right influencers and build relationships with the only tool that unlocks the global media and influencer landscape with a single, powerful and easy-to-use search and filtering engine.
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The 2021 Global Comms Report

Cision and PRWeek have joined forces yet again to identify and understand the biggest challenges and opportunities for communicators right now.
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MONITORING & ANALYTICS

Media Monitoring & Analytics

Go Beyond Output. See What Actually Drives Successful Outcomes.

Get the data to see who you’re reaching, what they’re saying, and what they’re doing next. Get the knowledge you need to build more effective campaigns.
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The 2023 State of the Media Report

We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape.
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RESEARCH & INTELLIGENCE

Cision® Insights

Where Proprietary Technology Meets Top-Tier Analysis

The combination of expert research teams and proprietary monitoring technology to get human-curated briefings, advanced media analysis and actionable next steps.
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How Leading Brands Connect Comms to the Bottom Line

The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.
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Show Your Business' Impact

We no longer live in a world restricted to newspapers and billboards, and rough guess at views is no longer acceptable. Now that everything is digital, technology has made it feasible for PR professionals like you to truly measure the impact that their work brings to their overall business.

Download this eBook to learn how to determine the true impact of your PR initiatives, including:

A closer look at historical PR metrics
PR Metrics that Matter
PR's influence on sales and business

If you want a seat at the table (and a bigger share of the budget), you need to prove your impact with tangible and actionable KPIs.

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