Embracing a new normal


It is clear at this point that we’re not going back to the way things were a few months ago anytime soon. Instead, we have to embrace a new normal, and it’s up to each of us every day to decide how best to approach a fluid situation with constantly shifting parameters. That includes putting together a comprehensive, flexible comms strategy.

We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”, including:

  • The phases of a crisis – From detection and preparation to mitigation and recovery, adjust your strategy depending on which phase your brand is in
  • How to use social media for monitoring – Stay on top of current events and understand what people are saying about your brand's response
  • The importance of measurement – Make sure the communications you're putting out are effective with the proper measurement framework 

Now is the time to take a step back and reflect on what the last few months have taught us, and use that knowledge to plan for the near-future.



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