A critical role as a PR pros is the ability to guide through a crisis.


With the advent of up-to-the second news and the rise of social media, comms pros now have to advise and make decisions in real-time, which will either afford them breathing room or could cause their company to sink into the mire.

This white paper will examine the four key steps communicators need to master to ensure they are as ready for a crisis situation.

Learn how to:

  1. Identify quickly when a crisis is about to hit

  2. Ensure your crisis comms plan is up-to-scratch

  3. Work with your legal team to produce a perfectly pitched response and how you can then make sure your spokespeople deliver this message in an empathetic way

  4. Ensuring your spokespeople support rather than sink you

Be the calmest person in the room when a crisis emerges and be the one who provides some clarity and vision of what the organization can do.

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