There are always risks involved in a brand making a public statement around societal and social issues, but equivalent– and potentially more damaging– risks are in place for those who choose to remain silent, particularly if that silence is read by the public as support for existing systemic injustices. Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire.
Download the guide to learn how to take a stand, and-
Speak from core values and be prepared to back them up with concrete actions beyond just the weeks to come. And if your brand doesn’t have strong core values? Start by admitting you have more work to do.
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