When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.
“A company that invests in crisis preparedness is more likely to recover faster—and the cost to the business is less—than those companies that have not prepared,” says Burson-Marsteller, a renowned global public relations and communications firm.
But what can you do?
Cision has the answer. Our “How to Plan and Manage Crisis Communication in a Social World” white paper will show you how to:
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