Make sure your brand is featured in all the right places this holiday season by developing a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business.

Securing placements on TV segments and retail blogs can help your brand increase consumer awareness, reach your target shoppers and earn their trust.

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. With easy-to-read layouts categorizing items by theme, price or location, holiday gift guides spread brand awareness by boosting a product’s visibility, thereby making it easy for readers to discover them.

Online blogs and influencers do the same: posting Instagram photos of your product and reviewing your offerings is a great way to capture new audiences and generate interest.

Here are some featured holiday influencers to help you get started!