White Papers

The Five Truths of Modern Media Targeting

Learn how to target influencers and leverage them more effectively.

The Evolving Role of Investor Relations in Competitive Intelligence

Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.

Major League Insights into Baseball’s Social Media Fans

Baseball and marketing are similar in that both are about numbers and personalities

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification

Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.

Innovation Imperative: 7 Canadian Communications Stories

Hear from Canadian experts in this exploration of the country’s communications and public relations industries

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics

The Four Steps to Creating the Ultimate Crisis Comms Plan

Be ready when a crisis situation emerges with this four key steps plan.

How to Leverage Influencers and Expand Your Reach

How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand

Guide to Social Media Monitoring

Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.

Guide to Social Media Monitoring

Cision's guide will show you how to bring insights and data to the table by measuring your results

How to Plan and Manage Crisis Communication in a Social World

When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.

The Best Multimedia Content Guide For PR Success

Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.