Cision’s 2021 Global State of the Media Report
Apr 16, 2021

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

The Evolving Role of Investor Relations in Competitive Intelligence
Nov 16, 2016

The Evolving Role of Investor Relations in Competitive Intelligence

Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.

Major League Insights into Baseball’s Social Media Fans
Oct 05, 2016

Major League Insights into Baseball’s Social Media Fans

Baseball and marketing are similar in that both are about numbers and personalities

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
Jul 12, 2016

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification

Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.

Innovation Imperative: 7 Canadian Communications Stories
May 25, 2016

Innovation Imperative: 7 Canadian Communications Stories

Hear from Canadian experts in this exploration of the country’s communications and public relations industries

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 26, 2016

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics
Mar 09, 2016

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics

Nov 04, 2015

The Four Steps to Creating the Ultimate Crisis Comms Plan

Be ready when a crisis situation emerges with this four key steps plan.

Nov 04, 2015

How to Leverage Influencers and Expand Your Reach

How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Cision's guide will show you how to bring insights and data to the table by measuring your results

How to Plan and Manage Crisis Communication in a Social World
Jul 21, 2015

How to Plan and Manage Crisis Communication in a Social World

When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.

The Best Multimedia Content Guide For PR Success
Jul 08, 2015

The Best Multimedia Content Guide For PR Success

Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.