2021 State of the Press Release
We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.
2017 Canadian Social Journalism Study
Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.
White Paper: Social Media & IR - Rules and Best Practices for Publicly Listed Companies
E-Book: 2017 Canadian Travel Pitching Kit
Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.
2017 State of the Media Report
Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.
The Five Truths of Modern Media Targeting
Learn how to target influencers and leverage them more effectively.
The Evolving Role of Investor Relations in Competitive Intelligence
Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.
Major League Insights into Baseball’s Social Media Fans
Baseball and marketing are similar in that both are about numbers and personalities
The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.
Innovation Imperative: 7 Canadian Communications Stories
Hear from Canadian experts in this exploration of the country’s communications and public relations industries
Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics
How to Leverage Influencers and Expand Your Reach
How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand
The Four Steps to Creating the Ultimate Crisis Comms Plan
Be ready when a crisis situation emerges with this four key steps plan.
Guide to Social Media Monitoring
Cision's guide will show you how to bring insights and data to the table by measuring your results
Guide to Social Media Monitoring
Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.
How to Plan and Manage Crisis Communication in a Social World
When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.
The Best Multimedia Content Guide For PR Success
Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.