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Learn how to target influencers and leverage them more effectively.
Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.
Baseball and marketing are similar in that both are about numbers and personalities
Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.
Hear from Canadian experts in this exploration of the country’s communications and public relations industries
Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Be ready when a crisis situation emerges with this four key steps plan.
How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand
Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.
Cision's guide will show you how to bring insights and data to the table by measuring your results
When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.
Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.
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