Reinventing the Press Release for a New Decade
Apr 06, 2020

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

2017 Canadian Social Journalism Study
Oct 05, 2017

2017 Canadian Social Journalism Study

Cision’s free 2017 Canadian Social Journalism Study surveyed journalists on their social media habits, preferences and views.

White Paper: Social Media & IR - Rules and Best Practices for Publicly Listed Companies
May 04, 2017

White Paper: Social Media & IR - Rules and Best Practices for Publicly Listed Companies

E-Book: 2017 Canadian Travel Pitching Kit
Apr 10, 2017

E-Book: 2017 Canadian Travel Pitching Kit

Team up with trusted publications and blogs to spread the word for you! Cision’s 2017 Travel Pitching Kit will connect you with influencers who can help promote your brand.

2017 State of the Media Report
Mar 21, 2017

2017 State of the Media Report

Cision’s 2017 State of the Media Report delivers unique insights from 1,550 of North America’s top journalists.

The Five Truths of Modern Media Targeting
Feb 21, 2017

The Five Truths of Modern Media Targeting

Learn how to target influencers and leverage them more effectively.

The Evolving Role of Investor Relations in Competitive Intelligence
Nov 16, 2016

The Evolving Role of Investor Relations in Competitive Intelligence

Explore the evolving role of IR in competitive intelligence and how some industry thought leaders across Canada are taking it on as part of the IR mandate.

Major League Insights into Baseball’s Social Media Fans
Oct 05, 2016

Major League Insights into Baseball’s Social Media Fans

Baseball and marketing are similar in that both are about numbers and personalities

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification
Jul 12, 2016

The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification

Many brands believe the answer is to create as much content as possible in an effort to force their voice to be heard. But more content doesn’t mean more results.

Innovation Imperative: 7 Canadian Communications Stories
May 25, 2016

Innovation Imperative: 7 Canadian Communications Stories

Hear from Canadian experts in this exploration of the country’s communications and public relations industries

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 26, 2016

Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Cision's free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics
Mar 09, 2016

Influencer Outreach & Media Intelligence: Leveraging Crisis Communication’s Real-Time Tactics

Nov 04, 2015

How to Leverage Influencers and Expand Your Reach

How to capture consumer attention is by working with influencers — real people with engaged audiences who can significantly affect the growth of your brand

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Whether you are just starting out with social listening, or looking to enhance your company’s practices, we have compiled a guide on how to collect, and analyze data from your social channels.

Guide to Social Media Monitoring
Sep 23, 2015

Guide to Social Media Monitoring

Cision's guide will show you how to bring insights and data to the table by measuring your results

How to Plan and Manage Crisis Communication in a Social World
Jul 21, 2015

How to Plan and Manage Crisis Communication in a Social World

When a brand crisis occurs, PR is the first line of defense. A successful defense requires planning and preparation.

The Best Multimedia Content Guide For PR Success
Jul 08, 2015

The Best Multimedia Content Guide For PR Success

Just as media outlets have had to make a (sometimes painful) “pivot” to video, those working in PR have had to learn about multimedia best practices on the job.