Reinventing the Press Release for a New Decade
Apr 06, 2020

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

Building an Influencer Graph: An Earned Media Management Strategy
Jan 02, 2019

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

The Ultimate Media Database Buyer's Guide
Dec 18, 2018

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

2018 Global Comms Report: Challenges and Trends
Nov 19, 2018

2018 Global Comms Report: Challenges and Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms
Oct 17, 2018

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Oct 01, 2018

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making

Leveraging Social Monitoring to Inform Content and PR Strategy
Aug 01, 2018

Leveraging Social Monitoring to Inform Content and PR Strategy

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

2018 Holiday Gift Guide Pitch Kit
Jul 23, 2018

2018 Holiday Gift Guide Pitch Kit

Cision's 2018 Holiday Gift Guide Pitching Kit connects you with influencers who can help promote your brand.

Cision's 2018 Global State of the Media Report
Apr 23, 2018

Cision's 2018 Global State of the Media Report

We surveyed 1,355 journalists from across seven countries on their perception of the media and communications industries to craft the State of the Media Report 2018.

Social Media Monitoring: A Critical Component for IR Teams
Apr 02, 2018

Social Media Monitoring: A Critical Component for IR Teams

Read our full white paper to discover how to incorporate these critical tactics, handling crises, and the critical online response time required.

The Ultimate Media Monitoring Buyer's Guide
Mar 16, 2018

The Ultimate Media Monitoring Buyer's Guide

This guide will help you learn how to choose the media monitoring solution that works best for your organization

How to Choose the Best Press Release Distribution Service
Feb 27, 2018

How to Choose the Best Press Release Distribution Service

Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 09, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

15 tips to help you craft more compelling content and write like a journalist

How Technology is Revolutionizing Earned Media
Feb 09, 2018

How Technology is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

How to Succeed at Influencer Relations
Jan 05, 2018

How to Succeed at Influencer Relations

How to Succeed at Influencer Relations

The Insider's Social Media Guide
Jan 04, 2018

The Insider's Social Media Guide

Explore how earned (social) media can be best leveraged to accomplish your PR and marketing objectives.

Nov 08, 2017

Earned Media Influential in Performance Marketing

Earned Media Influential in Performance Marketing

Videos: The Future of Earned Media Measurement with Jay Baer
Nov 08, 2017

Videos: The Future of Earned Media Measurement with Jay Baer

Cision talks with Jay Baer on the future earned media and influencer marketing measurement

2017 Canadian Tech Pitching Kit
Oct 20, 2017

2017 Canadian Tech Pitching Kit

Leverage the Tech Kit’s profiles to connect with the industry’s most influential publications and blogs to help promote your stories, and drive action with your target audiences.

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News
Oct 18, 2017

Ten Tips to Get Journalists to Read Your Pitch And Cover Your News

Cision's tip sheet will help you figure out what makes a successful pitch

How to Drive Revenue Growth With Earned Media Measurement
Oct 12, 2017

How to Drive Revenue Growth With Earned Media Measurement

This white paper reveals how you can use the latest measurement techniques to maximize the impact of your earned media programs.