White Papers

Canadian Auto Sample Insights Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Canadian Labour Insights Sample Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Mining Insights Sample Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Finance Sample Insights Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Beauty & Skincare Insights Sample Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Real Estate Insights Sample Report

Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers.

Insights Premium Reports

The Cision Insights approach combines three crucial elements to provide users with custom measurement programs for their specific needs.

Cannabis Online Media Landscape Report

Legalizing cannabis: A Canadian online media landscape analysis report

Media Pitching Manual for PR and Comms Pros

We’ve put together this guide to help PR and communications professionals create better, more successful pitches.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists from all over the world for our 10th annual State of the Media Report – our biggest ever.

How to Get Executive Buy-In For a Media Database Service

How to Get Executive Buy-In For a Media Database Service

Comms Transformation: An Earned Media Management Strategy

To move forward, comms leaders need to consider whether they have the right people, processes and systems in place.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

Building an Influencer Graph: An Earned Media Management Strategy

Learn more about how to follow the influencer graph model.

The Ultimate Media Database Buyer's Guide

Learn how to choose a “smart” platform that will identify the most relevant influencers across both traditional and social media who overlap most with your target audience.

2018 Global Comms Report: Challenges and Trends

From talent to traffic, content to consumer activity, this second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms

Earned Media Management: The Evolution of PR and Comms

Earned Media Uprising: Power PR with True Measurement

A new approach to fact-based earned media optimization reveals how a combination of advanced technology and expert talent supplement existing methods to help revolutionize earned media, communications and marketing decision-making