White Papers

Apr 16, 2021

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

Dec 08, 2020

5 Problems Communicators Can Help Brands Solve

These problems will only be further compounded the longer they’re left unaddressed.

Oct 12, 2020

Turning Audience Analysis Into Actionable Results

Download this white paper and watch the on-demand webinar on how audience analysis helps comms pros shape effective campaigns that have actionable results and contribute to ROI.

Sep 24, 2020

2020 Fall Toolkit - Stay on Top of COVID-19 Canadian Media Coverage

Receive Daily Media Briefings, Monthly Summary Reports, and access our best quick resources designed to guide you through uncertainty.

Sep 07, 2020

Measuring Brand Sentiment

Knowing how people feel about your brand lets you plan your strategy going forward, so it’s easier to weather any kind of storm or crisis that comes your way.

Aug 31, 2020

Should Your Brand Take a Stand?

Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download this guide to learn how to take a stand.

Aug 24, 2020

2020 Holiday Gift Guide Pitching Kit

Download the 2020 Holiday Gift Guide Pitching Kit and watch our on-demand webinar to get holiday pitching best practices.

Aug 17, 2020

The Next Step: Adapting Your Comms Strategy in Challenging Times

We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”.

Aug 10, 2020

2020 Press Release Toolkit

Download this toolkit with our best resources to be fully equipped when writing your next press release.

Jun 16, 2020

The (Ugly) Truth Behind PR’s Go-To Numbers

Get this eBook to learn how to determine the true impact of your PR initiatives.

Jun 15, 2020

Social Listening for PR and Comms Pros

Download this eBook on the best practices around listening, engaging and monitoring the conversation on social.

May 26, 2020

7 Steps for PR Professionals to Build Better Relationships With Journalists

Download this guide to learn more about 7 tips on what you should be doing - and what you should avoid - to bring value to this all-important connection.

May 22, 2020

Canada COVID-19 Media Analysis Kit

The weekly media analysis offers a deeper level of reporting on COVID-19 trends in Canada.

May 19, 2020

COVID-19 Pitching Kit

In this pitching kit, we asked journalists to share how PR pros can pitch better during COVID-19.

Apr 22, 2020

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

Apr 10, 2020

How to Choose the Best Press Release Distribution Service

Your guide to asking the right questions so that you can pick the best press release distribution and promotion provider for your brand.

Apr 06, 2020

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

Mar 23, 2020

Best Practices for Brand Communications in Times of Uncertainty

Resources to support you in times of uncertainty.

Mar 17, 2020

Free Resources to Help you Respond to the COVID-19 Crisis

Subscribe to your free COVID-19 Crisis Comms toolkit.

Sep 03, 2019

2019 Media Database and Earned Media Toolkit

The Media Database and Earned Media Toolkit is a compilation of some of our best resources on identifying influencers.