Only 1% of journalists surveyed consider 75-100% of the pitches they receive as relevant.
Journalists are consistently having to do more work with fewer resources. They are therefore looking to work with reliable PR professionals that provide them with great stories and bring significant value to the relationship. However, according to Cision’s 2020 State of the Media report, only 1% of journalists surveyed consider 75-100% of the pitches they receive as relevant.
Challenge: Making your message stand out and create a stronger connection with reporters on your target media list.
Download this eBook to learn more about these tips on bringing value to this all-important connection:
- Do Your Research
- Target Outlets of all Sizes
- Don’t Overlook Your Website
- Initiate a Relationship & Make Friends
- Write an A+ Pitch
- Build Relationships with Strong Press Releases
- Stay in Touch
If you create a strong enough connection, over time you may find that journalists are coming to you as a source.