2020 Press Release Toolkit

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CISION NEWSWIRE

Cision Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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Press Release Distribution: The “Who, What, When, Where” of the Wire

In the industry, “wire” has a special meaning, history, and connotation. Understanding the who, what, when, and where will help you to make the best decisions for your news distribution.

Download this free guide to learn exactly how media outlets get their news stories, how wire news is delivered around the world, and how to find which distribution is right for you
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OUTREACH

CisionOne Outreach

Connect with the Right People to Amplify Your Stories. Effortlessly.

CisionOne Outreach. Proactively discover the journalists and influencers who will tell your story best with the world's most accurate, global database of human-validated media profiles.
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The 2021 Global Comms Report

Cision and PRWeek have joined forces yet again to identify and understand the biggest challenges and opportunities for communicators right now.
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MONITORING & ANALYTICS

CisionOne Monitoring

Discover the stories that are impacting your brand. In Realtime.

CisionOne Monitoring. See the most relevant news, trends and conversations that matter to your brand with the world’s most comprehensive monitoring service.
See How They Work Together

The 2023 State of the Media Report

We surveyed more than 3,000 journalists worldwide to learn what's new and what's next for today's media landscape.
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RESEARCH & INTELLIGENCE

Cision® Insights

Where Proprietary Technology Meets Top-Tier Analysis

The combination of expert research teams and proprietary monitoring technology to get human-curated briefings, advanced media analysis and actionable next steps.
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How Leading Brands Connect Comms to the Bottom Line

The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.
Read Their Stories
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Get the press release template, and checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up

Download the guide with tips on how to create a multimedia experience, and what assets to tie in for ultimate reach

Refer to this one-page guide featuring real examples of approved COVID-19 related press releases (and fictional examples of refused ones)

Download this toolkit with our best resources to be fully equipped when writing your next press release, including:

A press release template, and a checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up
A guide with tips on how to create a multimedia experience, and what assets to tie in for ultimate reach
A one-page guide featuring real examples of approved COVID-19 related press releases (and fictional examples of refused ones)

Change means you need to adapt and improve techniques that work for you, and you want to start with the right foundation.