2020 Press Release Toolkit

CISION NEWSWIRE

Cision Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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The 2021 State of the Press Release Report

For our 2021 State of the Press Release report, we analyzed more than 100,000 U.S. press releases and spoke to some industry pros to understand how press releases fit into their larger PR strategy..
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ENGAGEMENT

Cision® Connect

The Largest, Most Complete Media and Social Influencer Network

Find the right influencers and build relationships with the only tool that unlocks the global media and influencer landscape with a single, powerful and easy-to-use search and filtering engine.
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The 2021 Global Comms Report

Cision and PRWeek have joined forces yet again to identify and understand the biggest challenges and opportunities for communicators right now.
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MONITORING & ANALYTICS

Media Monitoring & Analytics

Go Beyond Output. See What Actually Drives Successful Outcomes.

Get the data to see who you’re reaching, what they’re saying, and what they’re doing next. Get the knowledge you need to build more effective campaigns.
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The 2022 State of the Media Report

Find out what journalists really want from PR pros. Cision's annual report is packed to the brim with surprising insights for PR and comms pros, best practices and “aha” moments.
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RESEARCH & INTELLIGENCE

Cision® Insights

Where Proprietary Technology Meets Top-Tier Analysis

The combination of expert research teams and proprietary monitoring technology to get human-curated briefings, advanced media analysis and actionable next steps.
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How Leading Brands Connect Comms to the Bottom Line

The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.
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Get the press release template, and checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up

Download the guide with tips on how to create a multimedia experience, and what assets to tie in for ultimate reach

Refer to this one-page guide featuring real examples of approved COVID-19 related press releases (and fictional examples of refused ones)

Download this toolkit with our best resources to be fully equipped when writing your next press release, including:

A press release template, and a checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up
A guide with tips on how to create a multimedia experience, and what assets to tie in for ultimate reach
A one-page guide featuring real examples of approved COVID-19 related press releases (and fictional examples of refused ones)

Change means you need to adapt and improve techniques that work for you, and you want to start with the right foundation.