Crafting a press release is tricky, especially in this new decade. To stand out, your story needs to be interesting to readers, relevant to journalists, and optimized. It also needs to include a multimedia experience and must be extra-sensitive and thoughtful during challenging times.
We therefore put together this toolkit with our best resources, so you are fully equipped when writing your next press release, including:
Change means you need to adapt and improve techniques that work for you, and you want to start with the right foundation.
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