Writing the Perfect Press Release
Under Any Circumstance


Crafting a press release is tricky, especially in this new decade. To stand out, your story needs to be interesting to readers, relevant to journalists, and optimized. It also needs to include a multimedia experience and must be extra-sensitive and thoughtful during challenging times.

We therefore put together this toolkit with our best resources, so you are fully equipped when writing your next press release, including:

  • A press release template, and a checklist of do's and don'ts if you're not sure where to start, or if you just want to brush up
  • A guide with tips on how to create a multimedia experience, and what assets to tie in for ultimate reach
  • A one-page guide featuring real examples of approved COVID-19 related press releases (and fictional examples of refused ones)

Change means you need to adapt and improve techniques that work for you, and you want to start with the right foundation.



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