Measuring Your True
Earned Media Attribution

 

This on-demand webinar will cover how to:

  • Measure earned media attribution using similar metrics to marketing such as views, clicks, and conversation
  • Bring earned media fully into your traditional marketing funnel
  • Retarget earned media audiences

 

 

 


Meet Jessica
 

 


Jessica Andrews
Product Marketing Manager
Cision

 

 

 

 

Jessica Andrews is the Product Marketing Manager for Cision, the global leader in software and services for public relations and marketing professionals. Her primary focus is marketing the Cision Communications Cloud, and introducing Cision’s proprietary “earned media attribution” and measurement technology to the Canadian market. She has extensive experience in advertising technology, having previously worked in client success and business development at Telaria (now Magnite) and SlimCut Media. Jessica holds a B.A. in Political Science from Western University, and a Master’s degree in Communications from Ryerson University.