About the Guide

Developing an engaging press release that stands out is already challenging, even in the best of times. And now, in a time of great uncertainty where news cycles change by the minute - one can only imagine!

Releases need to be extra-sensitive and thoughtful in the time of COVID-19, and we at Cision wanted to lend some guidance to help ensure that any COVID-19 related press release meets our guidelines.

Download this one-page guide featuring real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.


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