Download this cheat sheet on how to track data in a way that will inform and empower your PR efforts, including:

  • Real-Time Alerts
  • Tags
  • Total Mentions
  • PR Referral Web Traffic
  • Social Amplification
  • Brand Sentiment
  • Share of Voice

At the end of the day, the data you track and report is up to you and should reflect the specific needs of your business and your KPIs.