Contributors

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This post was written by a guest Cision contributor.

Thinking Beyond the News Release

As we wrap up the final months of 2019, it’s time to evaluate what public relations plans and approaches have brought you the results you, your clients or key internal customers, want.

How to Use Psychology to Refresh the Rebrand Experience

Rebrands are powerful things and brand leaders should not waste an opportunity to forge a deeper audience connection. To do that, they must tap into the power of emotion.

When to Use Infographics: 4 Content Types Perfect for Custom Visuals

An infographic can be a great addition to your content but isn't the only multimedia option. How do you know if an infographic is the right choice?

How to Engage New Media Relationships to Get Them to Cover You

Building and maintaining relationships is essential to any public relationships strategy, but taking that first step to reach out can be intimidating.

Which is Better — Solo PR Pros or Large Agencies?

Which is better — a solo PR professional or a large agency? A journalist or a PR professional? Marketing or […]

Why New Companies Need Great PR

After the acquisition of my previous company, starting a new company honestly sounded a bit intimidating. It was scary to […]

Five Ways to Use In-House Video to Enhance the Impact of PR

When it comes to video creation, there are multiple benefits to in-house creating. Learn how to use in-house created video.

The Past, Present & Future of Artificial Intelligence in PR

AI sparks varying sentiments of fear, excitement, skepticism and curiosity in PR professionals — what exactly is AI and what does it mean for the future of PR?

Three Profound Ways “Culture Fit” Impacts Your PR Efforts

Customers have a better experience and a higher satisfaction rate when they purchase from a company with a highly engaged culture. Read on to learn why

Winning at PR: How Startups Can Create Data-Driven PR Strategies

Most startups face significant challenges when it comes to public relations but incorporating data into your strategy comes with tons of benefits.

Predictive PR: How Artificial Intelligence Changes Public Relations

Artificial intelligence (AI) has changed the way we do business, from physical labour to digital campaigns. Whether you view the […]

Holiday-Themed Content You Can Reuse Through the Year

Topical content doesn’t have to affect earned media statistics. PR professionals can bridge the gap between seasonal and evergreen content.

How to Use Media Monitoring to Drive PR Campaigns And Earn More Budget

Media monitoring has become an increasingly difficult task due to the emergence of hundreds of digital channels So, where should you begin?

Update Your PR Strategy With These Four Content Marketing Tactics

In PR today, email-blasted press releases are making way for a more strategic approach that relies on content marketing.

Making Your Content More Snackable for the Modern-Day Consumer

Getting through to a distracted audience requires “content snacking” — delivering small, relevant nuggets of information that people can consume on the go.

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