Cision's 2022 Diversity Equity & Inclusion Report
Take a look at our DEI Report, the steps we've taken to drive diversity and see our associates who make inclusion happen.
How To Craft An Engaging Headline
Cision's press release expert describes how to craft an impactful headline that grabs your audience's attention.
Cision’s 2022 Global State of the Media Report (StrategyMag)
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Cision’s 2022 Global State of the Media Report (AdNews)
We surveyed more than 3,800 journalists for our 13th annual report. They gave us insights into how PR pros can win over reporters.
Cision's 2021 Diversity Equity & Inclusion Report
Take a look at our DEI Report, the steps we've taken to drive diversity and see our associates who make inclusion happen.
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How to Pitch Different Media Outlets
When pitching different media outlets, PR pros need to understand what makes each specific format tick, be it print, online, TV, podcast, or broadcast.
Want More Media Coverage? Industry Experts Are Your Secret Weapon
There’s no hard-and-fast rule to guarantee media coverage, but according to Cision data there might be a secret weapon to help boost your chances: industry experts.
5 Things Journalists Wish PR Pros Knew
Find out what journalists want PR pros to know about PR outreach. Check out their responses for the 2025 State of the Media Report and get practical tips.
AI Experts Answer Your Burning AI in PR Questions
Artificial intelligence is rapidly reshaping PR and comms, so we asked AI experts to share their thoughts on where the technology is taking the industry.
The PR Metrics and Measurement Tactics That Will Improve Your Strategy
PR metrics and measurement tactics are more important than ever in PR. Find out what metrics are out there, what they mean, and how to use them effectively.
AI in Journalism: What Reporters Really Think About Artificial Intelligence
Technology has often impacted how reporters work, but how do they feel about AI in journalism, the rise of tools like ChatGPT, and how PR pros are using AI?