Become the Secret Weapon, Solve the Most Salient Problems Faced at This Moment
At this point in 2020 we have run out of new ways to convey just how different this year has been from past ones. Consumers are spending less, employees are navigating new workspaces, and stakeholders are increasingly concerned about the bottom line.
We, therefore, put together this guide on how to solve the 5 biggest problems brands are facing right now, including:
- Keeping teams connected while you’re working from home
- Reaching the right people
- Always be prepared for a crisis
- Human review of automated processes
- Cohesive messaging
Without integrated teams drawing on established processes for dealing with internal and external communication, PR and comms pros are much more likely to shift into panic mode— and that almost never ends in good things for brands, their employees, their customers or any other stakeholders.