While the advantages of a good reputation have been documented for decades, the current operating environment makes its achievement that much more challenging. A 2020 survey by public relations firm Weber Shandwick across 22 markets worldwide among 2,227 executives in high revenue companies reveals that these global executives, on average, attribute 63% of their company’s market value to their company’s overall reputation.
Download this guide for answers to questions, including:
- What is Reputation and Why Does it Matter?
- Who Should be Responsible for Managing Reputation?
- How to Measure Reputation for Reputation Management?
Corporate leaders must recognize their responsibility to elevate the companies they lead.
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Mark Weiner, Chief Insights Officer - Cision