Cision’s Media Analysis Reports are customized, human-curated summary reports produced by in-house analysts and researchers. Delivered monthly, quarterly or ad-hoc, these reports provide in-depth media summaries on a wide variety of topics.

Standard Reports

Standard Reports

Our Standard reports include media analysis of brand/competitor performance, crisis coverage, industry landscapes, and influencer identification.

  • Human-curated earned media analysis and summaries
  • Incorporate both traditional and digital media
  • Include qualitative and quantitative insights

These reports can help you answer questions like:

  • How do customers perceive my brand, product, or service, and how do I stack up against my competitors?
  • What was the impact of our latest campaign or event?
  • How can I track a real-time issue or crisis that is affecting my brand/product/service?
  • Who are the key/relevant influencers — media, spokespeople, brand ambassadors — in my industry?
  • What are key trends happening in my industry or a topic of interest? What are key decision drivers for my target audience?
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Premium Reports

Premium Reports

The Cision Insights approach is unique. It combines three crucial elements to provide users with custom measurement programs for their specific needs.

  • Sector experts ensure insights are supported by a team with in-depth understanding of our clients and their industries.
  • Our platforms and tools enable strategic guidance to be delivered at the speed of business.
  • Dedicated consultants with a deep understanding of research as well as communications and marketing provide answers to not only “what happened” and “why it happened” but also “what can be done about it”.
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