Cision’s monitoring tools empower your brand to cut through the noise and understand the complete picture of your reach and the impact of your coverage across online, social, broadcast and print media.
Multi-channel Media Monitoring
Monitor brand reputation, react to a comms crisis and keep an eye on the competition with comprehensive listening capabilities in one easy-to-use platform.
- Print: Monitor across national & regional papers, as well as trade & consumer magazines in Canada and internationally. Cision manages the exclusive electronic redistribution rights of several major Canadian publications, including The Globe and Mail, La Presse, The Toronto Star and its over 100 publications, Le Devoir, Black Press, Le Soleil, Le Droit, The Chronicle Herald and Les Affaires.
- Online: We deliver 3+ million stories daily, monitoring news websites, blogs, and much more.
- Broadcast: See how your brand is being represented on all major channels across television and radio.
- Social: Monitor, interact and evaluate social conversions that are integral to managing your brand perception, including channels such as Facebook, Twitter and YouTube.
Reporting & Earned Media Analytics
Reporting and Earned Media Analytics
- Prominence and impact measurement: Know which of your brand’s executives and messages are reaching audiences most effectively with our proprietary prominence and impact score methodologies.
- Customizable dashboards and reports: Present and analyze the comms metrics which are important to you and your teams.
- Utilize our dedicated client success teams, who are in place to ensure best practices while setting up your monitoring account.
Web Traffic Integration and PR Attribution
Tie earned media mentions directly back to website traffic and key revenue drivers to enable actionable decision making for future campaigns.
- Google and Adobe analytics integration: Easily integrate your analytics account into the Cision Comms Cloud and start to understand how earned media coverage is contributing towards goal conversions, website traffic and purchases.
- Cision Impact: Track key calls-to-action taken by your earned media audience without relying on link clicks or direct visits and claim metrics that were previously attributed to your colleagues in paid and owned.
- Audience Insights: Cision Impact also enables you to better understand the makeup of those who read your media coverage, providing key demographic (household income, gender, etc.) and firmographic (industry, company size, revenue and more) data.
Executive Media Briefs
Executive Media Briefs
Let Cision demonstrate the value and credibility of your team to senior stakeholders.
- Receive manually curated news stories and easily sort and classify your news.
- Use coverage analysis to quickly identify trends and develop business objectives.
- Keep abreast of your industry and your competitors.