Best Practices

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the […]

Cision Staff - November 16, 2017

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

Cision Staff - November 15, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Susan Guillory - November 14, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Tony Hardman - November 13, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Cision Contributor - November 2, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Susan Guillory - October 30, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]

Cision Contributor - October 26, 2017

Born and raised in Calgary, award-winning journalist Linda Olsen anchors the 6 p.m. newscast at Global News Calgary. In her 20 […]

Melissa Meyer - October 23, 2017

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]

Jim Dougherty - October 17, 2017

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Melissa Meyer - October 16, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

Seth Gilpin - October 12, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Annemaria Nicholson - October 12, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Tony Hardman - October 11, 2017

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

Cision Contributor - October 11, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

Nick Bell - October 10, 2017
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