Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]
Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]
Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]