Best Practices

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Jennifer Tolhurst - September 7, 2017

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Cision Contributor - September 5, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

Cision Contributor - August 23, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

Kevin Akeroyd - August 22, 2017

Drex has over 20 years experience in broadcasting and programming.  He co-hosts the Steele and Drex show alongside Lynda Steele weekday […]

Melissa Meyer - August 22, 2017

Despite rising consumer distrust in traditional media, the growing power of social influencers and the fragmentation of media, the opportunity for […]

Tony Hardman - August 16, 2017

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s […]

Christina Daves - August 15, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]

Cision Contributor - August 14, 2017

Recently, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, […]

Tony Hardman - August 8, 2017

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Susan Guillory - August 2, 2017

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]

Cision Contributor - July 31, 2017
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