Best Practices

After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]

Cision Contributor - July 12, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Cision Contributor - July 6, 2017

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing?

Susan Guillory - July 5, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? […]

Bruce Kennedy - June 29, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.

Jim Dougherty - June 26, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 23, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Cision Contributor - June 21, 2017

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Nick Bell - June 20, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies.

Cision Contributor - June 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

Nick Bell - June 16, 2017

When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […]

Cision Contributor - June 14, 2017

There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […]

Jennifer Tolhurst - June 13, 2017

Advertising continuously renews itself. The difference today is that it will be audiences and influencers who disseminate those messages opposed to direct display advertising.

James Rubec - June 12, 2017

Here are a few ways you can streamline your pitching process.

Melissa Meyer - June 8, 2017

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Cision Contributor - June 6, 2017
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