Best Practices

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Cision Contributor - June 21, 2017

VP Nick Bell explains how he refocused the brand image to better reflect Cision’s vision, which is to elevate the art, science and impact of the communications profession.

Nick Bell - June 20, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies.

Cision Contributor - June 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. As the Molson Canadian Amphitheatre […]

Nick Bell - June 16, 2017

When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […]

Cision Contributor - June 14, 2017

There’s no question that relationships between companies and their customers have shifted significantly toward the personal. We see it every […]

Jennifer Tolhurst - June 13, 2017

Advertising continuously renews itself. The difference today is that it will be audiences and influencers who disseminate those messages opposed to direct display advertising.

James Rubec - June 12, 2017

Here are a few ways you can streamline your pitching process.

Melissa Meyer - June 8, 2017

This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Digital marketing success is […]

Cision Contributor - June 6, 2017

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Competition for attention and […]

Cision Contributor - June 2, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, […]

Gini Dietrich - June 1, 2017

As marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past.

Cision Contributor - May 31, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Are you listening—REALLY listening—to […]

Cision Contributor - May 30, 2017

Businesses of all sizes have a lot to gain from pairing their operations with a social cause. Many companies are […]

Rohan Ayyar - May 26, 2017
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