Best Practices

It’s common for PR clients to have a specific idea of exactly what topics they want to cover and which […]

Cision Contributor - May 19, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore.  Back in June […]

Cision Contributor - May 18, 2017

Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a […]

Cision Contributor - May 16, 2017

How to understand and make your news release analytics work for you.

Susan Payton - May 15, 2017

WordPress.com for Google Docs is a new add-on that’ll make your life a whole lot easier. Here’s how you can use this tool for your website or blog.

Jim Dougherty - May 10, 2017

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

Susan Payton - May 9, 2017

Airline brand executives are moving towards delivering better customer experiences. Here’s how you can do the same.

James Rubec - May 3, 2017

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

Cision Contributor - May 2, 2017

Facebook Live Video is an unanticipated content juggernaut, and there’re great tools in-platform that can help you make more compelling content for your audiences.

JIm Dougherty - May 1, 2017

The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.

Chris Lynch - April 28, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Cision Contributor - April 25, 2017

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing […]

Cision Contributor - April 20, 2017

Corporate communications professionals can learn from past earnings release pitfalls we’ve seen companies fall into, and help ensure a smooth earnings day next quarter.

Cision Contributor - April 19, 2017

To get the most mileage out of our PR content, it’s important to create a content hub that’s been strategically planned. Here’s how to do it.

Cision Contributor - April 18, 2017
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