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Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment (ROI)and which campaigns converted to generate both.
In advance of the holiday season magazine and newspaper editors are inundated by product samples and pitches. It is estimated that there are 4.1 public relations professionals for every journalist in Canada, so you can imagine how the ratio rolls up into editors. Use this checklist before shipping this season’s samples to ensure editors translate your products to media mentions.
Once you get beyond the idea that you actually own the rights to your content, lots of opportunities open up. Learn why memes matter to brands and marketers today.