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Unless you’ve been living under a rock for the past decade or so, you probably already know something about the […]
In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.