Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
How do insights on social journalism highlight a new opportunity for communicators and PR professionals?
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging […]
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet […]
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.