What's New

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Melissa Meyer - October 16, 2017

At the core of any product should be three things; the customer, the offering and the brand. If any one […]

James Rubec - October 16, 2017

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

Tony Hardman - October 13, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

Seth Gilpin - October 12, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Annemaria Nicholson - October 12, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Tony Hardman - October 11, 2017

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

Cision Contributor - October 11, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

Nick Bell - October 10, 2017

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Nick Bell - October 5, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging […]

Chris Lynch - September 28, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]

Cision Contributor - September 26, 2017

Matt Gurney is a print and broadcast journalist based in Toronto who can be heard weekday mornings from 5:30 to […]

Melissa Meyer - September 25, 2017

 At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet […]

Joseph Murphy - September 22, 2017

After a ten-year career as one of Vancouver’s prominent event planners, Marc Smith decided it was time for a change […]

Elisabeth Gill - September 15, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017
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