What's New

Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public

Melissa Meyer - March 21, 2017

Since March is “Canadian Nutrition Month,” we looked for some of Canada’s most popular influencers in the health & nutrition world. This group is always ready with advice and recipes and best of all, are fully open to working with PR professionals!

Cision Media Research - March 7, 2017

While PR pros are focused on strategies involving influencer marketing, user-generated content and livestreaming, it’s still difficult to argue against the power of a top-tier Canadian daily.

Melissa Meyer - March 3, 2017

In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.

Melissa Meyer - March 2, 2017

Hollywood awards season is coming to a close as the 89th Academy Awards air this Sunday. Whether you’re in it for the politics, the fashion, the speeches or to celebrate the industry’s talents, here are the Canadian reporters you should keep your eye on this weekend.

Melissa Meyer - February 24, 2017

To help you plan for Valentine’s Day 2018, we looked at some of the more interesting work that emerged from this year’s crop of campaigns.

Melissa Meyer - February 14, 2017

This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?

Melissa Meyer - February 10, 2017

Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.

Melissa Meyer - February 8, 2017

Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.

Melissa Meyer - January 25, 2017

When it comes to communicating a corporate story, whether in a media interview or through a presentation, we assume the role of storytellers – so why not make it easy for yourself and your audience?

Tom Poldre - January 12, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…

Amy-Louise Tracey - December 30, 2016

If you are one of 84% of marketers increasing your content marketing budget for the upcoming year, make the most of it by leaving these common content marketing blunders behind.

Amy-Louise Tracey - December 22, 2016

As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.

Amy-Louise Tracey - December 21, 2016

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

Amy-Louise Tracey - December 14, 2016
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