On May 26th, the Radio Television Digital News Association (RTDNA) presented survey data collected from Canadians by Ipsos Global Public […]
Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. This post will explain how to post directly from a desktop computer, and different best practices as it relates to images, processing, engagement and hashtags on Instagram.
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies.
Last month, we profiled some of Canada’s most popular female parenting bloggers. This month, and ahead of Father’s Day, we […]
This post is an excerpt from the ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Digital marketing success is […]