Communications Best Practices

Jay Baer: Redefining the Role of PR and Measurement

Jay Baer explains how comms pros must redefine their role and their activity from public relations and media relations to earned media management.

Jay Baer: Introducing Earned Media Management

Is a Thermostat Smarter Than Your PR Strategy?

Five Ways to Use In-House Video to Enhance the Impact of PR

How Integrated Measurement Can Revolutionize PR

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Executive Insights

Why New Companies Need Great PR

After the acquisition of my previous company, starting a new company honestly sounded a bit intimidating. It was scary to […]

2019: The Year for Clean Slate Public Relations

How to Identify Influencers as Part of Your Earned Media Management Strategy

How Earned Media Management Optimizes Comms Campaigns

Contending With Controversy: A PR Parable

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