The Cision team created a tailor made report for us that hit all our targets and revealed key insights that will affect our media outreach plans in the future. The team was dedicated, easy to work with and always available to listen to our feedback and answer our questions. The final analysis is accessible and a key tool for presenting our results to all stakeholders. I would recommend Cision to anyone looking for a thorough, insightful analysis of media coverage.
The word “pivot” tends to get thrown around quite often these days. In the world of Silicon Valley, it refers to taking a different business direction or hiding some level of failure. In the corporate and media relations universe, pivoting means ditching the negative to pursue a more positive agenda and messaging.
The media continues to play an impactful role in the United States’ selection of either Hillary Clinton or Donald Trump, but with countless news sources to choose from, who are Canadians turning to for comment?