The Cision team created a tailor made report for us that hit all our targets and revealed key insights that will affect our media outreach plans in the future. The team was dedicated, easy to work with and always available to listen to our feedback and answer our questions. The final analysis is accessible and a key tool for presenting our results to all stakeholders. I would recommend Cision to anyone looking for a thorough, insightful analysis of media coverage.
n the fifth edition of Cision’s Social Journalism Study we have found that journalists have a love/hate relationship with their social channels. They love to publish and promote their content, but they dislike how social engagement may be eroding the foundations of journalism and its values.
Leads alone mean nothing if you can’t turn them to sales. You might as well be talking about a city in the English county of Yorkshire. What leaders need to know about is revenue, return on investment (ROI)and which campaigns converted to generate both.
In advance of the holiday season magazine and newspaper editors are inundated by product samples and pitches. It is estimated that there are 4.1 public relations professionals for every journalist in Canada, so you can imagine how the ratio rolls up into editors. Use this checklist before shipping this season’s samples to ensure editors translate your products to media mentions.