The Cision team created a tailor made report for us that hit all our targets and revealed key insights that will affect our media outreach plans in the future. The team was dedicated, easy to work with and always available to listen to our feedback and answer our questions. The final analysis is accessible and a key tool for presenting our results to all stakeholders. I would recommend Cision to anyone looking for a thorough, insightful analysis of media coverage.
For years, marketing and communications executives tapped a concentrated media landscape to push out brand-centric messages to attract audience attention, gain trust and win market share. But that’s no longer a tenable strategy.
With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.