The Cision team created a tailor made report for us that hit all our targets and revealed key insights that will affect our media outreach plans in the future. The team was dedicated, easy to work with and always available to listen to our feedback and answer our questions. The final analysis is accessible and a key tool for presenting our results to all stakeholders. I would recommend Cision to anyone looking for a thorough, insightful analysis of media coverage.
For years, marketing and communications executives tapped a concentrated media landscape to push out brand-centric messages to attract audience attention, gain trust and win market share. But that’s no longer a tenable strategy.
Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…