Cision Product News

Cision Transforming Comms Industry with Innovation Lab

Our greater vision — using earned media management to revolutionize the communications industry — has led us to establish the Cision Innovation Lab.

Ten Amazing Uses for Media Monitoring

Using tools for media monitoring allows you to have greater insight into what’s being said about your brand, industry and […]

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand goes through a phase when its reputation is at stake. While it takes years to garner goodwill […]

Evolve Your Media Relations With Social Influencer Discovery

The explosion of online content and the continuous emergence of new influencers across channels makes it a struggle for comms […]

Filling an Industry Void, Cision Provides True Visual Monitoring, Tracking and Analysis

A picture speaks a thousand words, and now pictures can be monitored, measured and tracked like never before. Visual content […]

How to Use Social Listening to Better Understand Your Industry and Competitors

At the most basic level, social media monitoring and analysis will show you what messages, content and tactics competitors in […]

How a Newswire Prepares for an Emerging Industry

To connect the dots between cannabis company news and the media and other relevant influencers, here are some of the things Cision has done to prepare for the cannabis industry.

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser […]

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four […]

AI and the Future of Sentiment Analysis in PR

We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to […]

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring

Gathering metrics, analyzing data and measuring against objectives/competitors can be more than a full-time job — one that can’t be done using free tools.

Why Your Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how media monitoring can help.

Four Tips for Marketers Looking to Understand Diverse Audiences

Small businesses that once serviced niche audiences are now just a few clicks away from customers all over the globe. […]

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