Cision Product News

Spearheading the Convergence of PR and Marketing

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]

Why Should Small Businesses Use a Media Database?

Why should small businesses invest in a media database and earned media overall? Read on to find out.

Using Dynamic Listening to Reach New Customers

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.

Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses […]

Jay Baer Asks [VIDEO]: Is Earned Media a Second-Class Marketing Citizen?

In this video, Baer tackles the issue of why earned media continually takes a backseat to paid and owned media. He also discusses why this is happening and hints at the solution.

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?

Last month Cision published the 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, which surveyed journalists on […]

PR Attribution Has No Silver Bullet

Werewolves, vampires, ghosts and goblins all have one thing in common — they are fantasies and when brought into the light of day most of them will turn to dust.

Announcing: Cision® City, Our New Online Customer Community

Get to know our new online customer community, Cision City!

Getting More From The Relationship With Your News Release Provider

 At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet […]

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