Implementing True Measurement: An Earned Media Management Strategy LEARN MORE
Cision Product News
Nov 16, 2018
The Cision Innovation Lab is developing technology to fuel the future of PR and comms.
Nov 7, 2018
Our greater vision — using earned media management to revolutionize the communications industry — has led us to establish the Cision Innovation Lab.
Sep 17, 2018
Using tools for media monitoring allows you to have greater insight into what’s being said about your brand, industry and […]
Aug 7, 2018
Almost every brand goes through a phase when its reputation is at stake. While it takes years to garner goodwill […]
Jul 31, 2018
The explosion of online content and the continuous emergence of new influencers across channels makes it a struggle for comms […]
Jul 30, 2018
A picture speaks a thousand words, and now pictures can be monitored, measured and tracked like never before. Visual content […]
Jul 24, 2018
At the most basic level, social media monitoring and analysis will show you what messages, content and tactics competitors in […]
Jul 12, 2018
To connect the dots between cannabis company news and the media and other relevant influencers, here are some of the things Cision has done to prepare for the cannabis industry.
Jun 26, 2018
If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser […]
Jun 19, 2018
Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.
Jun 15, 2018
It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four […]
Apr 17, 2018
We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to […]
Apr 10, 2018
Learn more in this overview for comms and PR pros that dive into in-platform applications.
Apr 9, 2018
Gathering metrics, analyzing data and measuring against objectives/competitors can be more than a full-time job — one that can’t be done using free tools.
Apr 4, 2018
How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how media monitoring can help.