The 2018 State of the Media Report Download Now
Cision Product News
Apr 3, 2018
Small businesses that once serviced niche audiences are now just a few clicks away from customers all over the globe. […]
Mar 27, 2018
Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
Mar 21, 2018
As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Consider this familiar scenario ...
Mar 20, 2018
Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]
Mar 13, 2018
From traffic to revenue, web analytics provides a clearer picture of how audiences and consumers engage with websites, and prove return on investment (ROI).
Mar 6, 2018
Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.
Jan 30, 2018
If PR can learn to incorporate the analytical aspects of digital display advertising, it will be primed for great success and further investment.
Jan 16, 2018
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. Learn what influencers are saying about your brand on social.
Jan 10, 2018
Here at Cision® we had a very busy holiday season.
Jan 2, 2018
Everyone expects to compete on “a level playing field” and yet that has not been the case for senior PR/Comms […]
Dec 15, 2017
You may have noticed that a few things have changed around here. Today, we launched the new optimized version of […]
Dec 6, 2017
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Nov 28, 2017
Why should small businesses invest in a media database and earned media overall? Read on to find out.
Nov 21, 2017
With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It's no longer just the mainstream media that needs to be taken into account.
Nov 20, 2017
In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Not only does he discuss pitfalls to avoid, but he also offers solutions to improve your outreach.