Cision Product News

How to Use Social Listening to Better Understand Your Industry and Competitors

At the most basic level, social media monitoring and analysis will show you what messages, content and tactics competitors in […]

How a Newswire Prepares for an Emerging Industry

To connect the dots between cannabis company news and the media and other relevant influencers, here are some of the things Cision has done to prepare for the cannabis industry.

Why Social Analysis Is Essential to PR

If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser […]

How to Evaluate a Social Media Listening Platform

Understanding what your company needs in a social tool is most important. There is a difference between social listening and social media management.

Cision Celebrates a Golden Night at the 2018 AMEC Awards

It was a golden night for Cision at last night’s AMEC Awards, as its companies took home a combined 12 prizes, including four […]

AI and the Future of Sentiment Analysis in PR

We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to […]

Understanding Web Analytics Integrations: How to Maximize PR Strategy With Cision Comms Cloud™

Learn more in this overview for comms and PR pros that dive into in-platform applications.

Why it’s Worthwhile to Pay For Media Monitoring

Gathering metrics, analyzing data and measuring against objectives/competitors can be more than a full-time job — one that can’t be done using free tools.

Why Your Company Needs Media Monitoring

How the media responds to your message, and what you do with that response are often overlooked but crucially important. Learn how media monitoring can help.

Four Tips for Marketers Looking to Understand Diverse Audiences

Small businesses that once serviced niche audiences are now just a few clicks away from customers all over the globe. […]

Nine Things You’re Not Doing (But Should Be) With Media Monitoring Software

Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.

What is Media Monitoring and Why Does it Matter?

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Consider this familiar scenario ...

How to Use Google to Write the Best Headline for your Press Release

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the […]

Understanding Web Analytics Integrations: Laying a Foundation

From traffic to revenue, web analytics provides a clearer picture of how audiences and consumers engage with websites, and prove return on investment (ROI).

How to Fix a Failing Content Strategy

Content marketing is no longer enough. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels.

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