Cision® acquires ShareIQ technology, enhancing Cision Communications Cloud® capabilities Learn more
Apr 30, 2018
There’s no better way to amplify your brand than through a trusted third party endorsement. Audiences view earned media as the […]
Apr 24, 2018
Wow, it’s been quite a year for the media. While traditional media has declined in popularity over the past decade […]
Apr 9, 2018
Recent partnership may raise more questions than provide answers.
Mar 28, 2018
It's important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Learn how you can get started.
Feb 21, 2018
A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture? What are company values?
Feb 20, 2018
Cision CEO, Kevin Akeroyd, and Dr. Rainer Mathes, president and co-founder of Prime Research, sit down to discuss the recent acquisition.
Feb 7, 2018
Advertising isn’t dead yet, but it’s largely underwhelming, underserving, and interrupting the audiences brands care about most. In fact, 9 out […]
Jan 15, 2018
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a […]
Jan 10, 2018
So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet.
Jan 5, 2018
While the importance of content continues to increase for marketers — 66 per cent rank it among the top three […]
Jan 3, 2018
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained […]
Dec 27, 2017
While many people get their business experience around a conference table, I learned a few key lessons at the poker […]
Dec 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]
Dec 13, 2017
In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.