Executive Insights

How to Identify Influencers as Part of Your Earned Media Management Strategy

Modern communicators are turning old media pitching models upside down. Here’s the secret: to become a modern communicator the importance […]

How Earned Media Management Optimizes Comms Campaigns

Earned media management provides a strong framework that delivers the much-needed tools and resources to tie PR metrics to direct and impactful results.

Contending With Controversy: A PR Parable

How can a company strike the ideal balance between risk and reward in their PR strategy? Learn how to turn an issue into ROI.

Your MarTech Strategy Requires Earned Media Management

The siloed approach to earned media is giving rise to a new discipline within martech: Earned Media Management (EMM).

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

Why Data and Tech Savvy PR Pros Are in High Demand

Editor’s Note: A version of this post first appeared on Earned Media Rising.  The amount and availability of data are changing […]

How Do You Manage Unconscious Bias in the Workplace?

October is Global Diversity Awareness Month, a perfect time to learn more about unconscious bias and how we all can […]

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Diversity & Inclusion (D&I) in today’s corporate environment are not mere buzzwords or a feint attempt at political correctness. Good […]

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

As people took to social media, posting photos of flaming Nike shoes to protest the company’s spokesperson endorsement of Colin […]

Four Ways to Rethink Your Approach to Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. With an explosion of new content […]

What Vanity Metrics Aren’t Telling You About Earned Media

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. Over the last couple of years, […]

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes. See the original here. It’s almost impossible to find a business today […]

Marketing to Your Advantage: Bringing Innovation to the Forefront

I was at the 2018 Mobile World Congress in Barcelona this February, an event of overwhelming size and scale. Everyone there wanted […]

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