Executive Insights

Stop Being Afraid to Tell Your Clients the Truth

Are you afraid of telling your clients the hard truth? It's time for agencies to stop being afraid of their clients and to start opening up. Learn how.

The PR and Marketing Divide: Where Are We Now?

The divide between communications roles (i.e. public relations) and marketing is nothing new. But is that chasm shrinking? See what the data says.

How to Create Content and Social Programs That Support Diversity

Consumers are motivating brands to become purpose-driven and, ultimately, to do the right thing. Consumer purchases are driving company culture decisions.

Why Data and Tech Savvy PR Pros Are in High Demand

Editor’s Note: A version of this post first appeared on Earned Media Rising.  The amount and availability of data are changing […]

How Do You Manage Unconscious Bias in the Workplace?

October is Global Diversity Awareness Month, a perfect time to learn more about unconscious bias and how we all can […]

Setting the Stage for a Sustainable Diversity & Inclusion Strategy

Diversity & Inclusion (D&I) in today’s corporate environment are not mere buzzwords or a feint attempt at political correctness. Good […]

The Power Behind Nike’s Data-Driven Approach: Calculated Risk Surpasses Controversy

As people took to social media, posting photos of flaming Nike shoes to protest the company’s spokesperson endorsement of Colin […]

Four Ways to Rethink Your Approach to Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. With an explosion of new content […]

What Vanity Metrics Aren’t Telling You About Earned Media

Editor’s Note: This post originally appeared on Forbes.com. You can read the original here. Over the last couple of years, […]

How To Organize Your Communications Team In An Era Of Earned Media Measurement

Editor’s Note: This post originally appeared on Forbes. See the original here. It’s almost impossible to find a business today […]

Marketing to Your Advantage: Bringing Innovation to the Forefront

I was at the 2018 Mobile World Congress in Barcelona this February, an event of overwhelming size and scale. Everyone there wanted […]

Earned Media Is Part Of The Customer Experience

Editor’s Note: This post originally appeared on Forbes.com. As marketers around the world descended on Adobe Summit 2018 in Las […]

So Much to Celebrate as Cision® Marks Our 1-Year IPO Anniversary

This time last year I had the privilege of ringing the bell at the New York Stock Exchange as Cision […]

Cision’s Disruptive Blog Honoured for its Strategic Vision and Transformation

The term “business transformation” is often a catchphrase that people often use without fully realizing what it means. However, as […]

Celebrate Workplace Diversity, Embrace LGBTQ Employees

This June, communities across the U.S. and worldwide, will host festivals, political marches and celebratory parades to recognize Lesbian, Gay, […]

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