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Dec 27, 2017
While many people get their business experience around a conference table, I learned a few key lessons at the poker […]
Dec 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]
Dec 13, 2017
In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 6, 2017
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
Nov 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Oct 23, 2017
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]
Oct 18, 2017
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Oct 11, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals?
Sep 28, 2017
Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging […]
Sep 13, 2017
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
Sep 6, 2017
The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]
Aug 29, 2017
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they're correct.