Executive Insights

Leveraging Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker […]

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]

Why Transparency Is the Key to Building Brand Loyalty

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?

Tips for Strengthening Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Using Creative Marketing to Get More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]

How PR Can Bring Measurement Into the Digital Era

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

The Opportunity for Communicators: Insights on Social Journalism

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Paid Media Woes Create Ripe Opportunity for Earned Media

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging […]

Five Elements to Consider When Refreshing Your Company Image

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Making the Most of Micro-Influencer Relationships

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Why Your Marketing Department Needs More Collaboration

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they're correct.

Copyright © 2018 Cision Canada Inc.