The 2018 State of the Media Report Download Now
Feb 20, 2018
Cision CEO, Kevin Akeroyd, and Dr. Rainer Mathes, president and co-founder of Prime Research, sit down to discuss the recent acquisition.
Feb 7, 2018
Advertising isn’t dead yet, but it’s largely underwhelming, underserving, and interrupting the audiences brands care about most. In fact, 9 out […]
Jan 15, 2018
As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a […]
Jan 10, 2018
So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet.
Jan 5, 2018
While the importance of content continues to increase for marketers — 66 per cent rank it among the top three […]
Jan 3, 2018
It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained […]
Dec 27, 2017
While many people get their business experience around a conference table, I learned a few key lessons at the poker […]
Dec 21, 2017
Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]
Dec 13, 2017
In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?
Nov 22, 2017
If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.
Nov 6, 2017
The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.
Nov 2, 2017
There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.
Oct 23, 2017
Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]
Oct 18, 2017
Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.
Oct 11, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals?