Executive Insights

The Best Way To Prepare For Artificial Intelligence In Public Relations

It's important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Learn how you can get started.

How to Bring Company Culture And Values to Life

A company that takes the time to define and shape culture and values is one that employees are proud to work in. But what does it mean to have company culture? What are company values?

Cision + Prime Research: Insights That Drive Business Strategies

Cision CEO, Kevin Akeroyd, and Dr. Rainer Mathes, president and co-founder of Prime Research, sit down to discuss the recent acquisition.

Conquering Consumer Distrust with Branded Content

Advertising isn’t dead yet, but it’s largely underwhelming, underserving, and interrupting the audiences brands care about most. In fact, 9 out […]

The Rise of Earned Media + What You Need to Know

As marketing budgets grow, much focus has been on digital marketing for owned and paid media. Whether it be a […]

Three Branding Resolutions Your Business Should Make for 2018

So, what goals does your marketing team have in the coming year? If you haven’t set any, now is the time to start thinking of ways to improve your branding strategies to make 2018 your best year yet.

The Gap Between Demand for Content and Our Ability to Measure It

While the importance of content continues to increase for marketers — 66 per cent rank it among the top three […]

Taking Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained […]

Leveraging Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker […]

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]

Why Transparency Is the Key to Building Brand Loyalty

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?

Tips for Strengthening Returns from Micro-Influencers

If you’re not seeing returns from your micro-influencers or brand ambassadors, it’s likely that your brand is doing something wrong.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

How Agencies and In-House Teams Bring Out the Best in Each Other

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Using Creative Marketing to Get More Earned Media

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]

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