Best Practices

What’s On Your Earned Media Measurement Strategy Checklist?

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.

Why We Need a New Method for Measuring Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Five Ways to Make Your Brand Stand Out

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]

Six Simple Rules for Pitching via Email

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

How Multimedia Enhances Your PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

How Successful Journalists Use Social Media

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Three Ways to Upgrade Your Content Distribution Strategy

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

How to Segment Journalists By Social Media Use

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

How Journalists Say PR Can Fight Fake News

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Five Ways to Reimagine the News Release

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Audit Your Earned Media Strategy in Seven Steps

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

9 Ways to Attract Influencers to Your Content

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Four Ways of Leveraging Emotions to Boost Digital PR

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

How to Lead the Rebrand of a Global Company

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

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