Here are the key events that shaped the 2016 Canadian media climate, and contributed to the media’s ever-evolving relationship with the public
As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.
A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.
With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.
OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.
If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you’re unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.
Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let’s break it down.
To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy
The word “pivot” tends to get thrown around quite often these days. In the world of Silicon Valley, it refers to taking a different business direction or hiding some level of failure. In the corporate and media relations universe, pivoting means ditching the negative to pursue a more positive agenda and messaging.
It’s important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.