How to understand and make your news release analytics work for you.
The science of data and the art of storytelling shouldn’t be mutually exclusive. In fact, they coexist nicely. Here’s how to use both together to improve your storytelling.
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.
If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing […]