Best Practices

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

Melissa Meyer - October 16, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

Seth Gilpin - October 12, 2017

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Annemaria Nicholson - October 12, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals?

Tony Hardman - October 11, 2017

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

Cision Contributor - October 11, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

Nick Bell - October 10, 2017

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Nick Bell - October 5, 2017

 At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet […]

Joseph Murphy - September 22, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Jennifer Tolhurst - September 7, 2017

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Cision Contributor - September 5, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

Cision Contributor - August 23, 2017
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