When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Today, journalists share content across multiple channels and the story they tell differs on each of them. A multichannel approach can help you successfully execute your pitch. We look at what must be considered before sharing that multichannel pitch.
What if everything you’ve been taught about executive media interviews was actually making the public distrust your business leaders and spokespeople? Politicians and CEOs are some of the least trusted public figures, says a study published by Ryerson University which found that only 13 per cent of Canadians trust politicians and 22 per cent trust CEOs.
This summer’s fire in Saskatchewan forced more than 6,000 people from their homes, killed livestock destroyed buildings and pushed smoke across the country as far east as Ottawa. This was a literal firestorm, not a metaphorical social media one but an actual natural disaster. See how the government responded and learn from their example.
Surveys are powerful tools for engaging with the media. Great data can support, or refute, preconceptions that stir controversy and garner attention meanwhile more lighthearted seasonal trends pieces on subjects like back-to-school or the winter holidays are popular as well. Here are six tips on releasing your survey, or research study, to help it get the attention it deserves:
Are you using Twitter in your media relations work? You should be. More than 50% of journalists say they couldn’t do their jobs without it. Eric Alper, eOne Music Canada’s Director of Media Relations, spoke to us about how he builds relationships with publications and journalists on social media.
Spreadsheets are just like anything else. No matter how awesome something is – whether it’s chocolate or Benedict Cumberbatch – […]