media relations

Gord Steinke is no stranger to the people of Edmonton, he’s anchored the local Global News 6 p.m. newscast for […]

Melissa Meyer - May 29, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017

Today, journalists share content across multiple channels and the story they tell differs on each of them. A multichannel approach can help you successfully execute your pitch. We look at what must be considered before sharing that multichannel pitch.

Amy-Louise Tracey - October 4, 2016

What if everything you’ve been taught about executive media interviews was actually making the public distrust your business leaders and spokespeople? Politicians and CEOs are some of the least trusted public figures, says a study published by Ryerson University which found that only 13 per cent of Canadians trust politicians and 22 per cent trust CEOs.

James Rubec - October 5, 2015

R professionals have seen their go-to tools and tactics change, especially over the past few years. Gone are the days of fax machines.

Marketing Ops - September 29, 2015

This summer’s fire in Saskatchewan forced more than 6,000 people from their homes, killed livestock destroyed buildings and pushed smoke across the country as far east as Ottawa. This was a literal firestorm, not a metaphorical social media one but an actual natural disaster. See how the government responded and learn from their example.

James Rubec - September 21, 2015

Surveys are powerful tools for engaging with the media. Great data can support, or refute, preconceptions that stir controversy and garner attention meanwhile more lighthearted seasonal trends pieces on subjects like back-to-school or the winter holidays are popular as well. Here are six tips on releasing your survey, or research study, to help it get the attention it deserves:

James Rubec - August 26, 2015

Magazine editors don’t need a gift bag or an elaborately-designed PDF of your product pitch, says Tara Losinski, Assistant Managing Editor, Zoomer; they need images, product details and a unique story.

James Rubec - August 19, 2015

Are you using Twitter in your media relations work? You should be. More than 50% of journalists say they couldn’t do their jobs without it. Eric Alper, eOne Music Canada’s Director of Media Relations, spoke to us about how he builds relationships with publications and journalists on social media.

James Rubec - July 29, 2015

Spreadsheets are just like anything else. No matter how awesome something is – whether it’s chocolate or Benedict Cumberbatch – […]

Mira Blumenthal - December 8, 2014
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