This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?
Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.
Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.
The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.
If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you’re unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.
Professional communicators and marketers have slowly but surely become more data-driven as they seek to prove their ROI to c-level executives. But what if we told you that about 82% of content shared on mobile is untrackable with your web analytics tools. Is it some malicious hacker activity? If you are unfamiliar with the term, dark social can sound a little suspicious. Let’s break it down.
Although Toronto didn’t advance to the World Series, there’s still a lot of valuable data for brands to glean from fans across the MLB. Cision’s latest white paper, Major League Insights into Baseball’s Social Media Fans, dives deep into the demographics and psychographics of your social media audience.
To achieve a desired level of success and sophistication, every Chief Marketing Officer and Chief Communications Officer must put real effort into their content strategy, including where multichannel fits into the mix, and how their content programs are being measured. At Cision, we’ve identified the five key pillars of a strong communications strategy
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Hillary Clinton has gained an estimated 5 – 7-points on Donald Trump in the days and weeks after the first two debates. That’s nigh unprecedented. Polling isn’t in yet from the third debate, but Cision has conducted an post-debate analysis that shows how good the debate may have been for the former Secretary of State.
The word “pivot” tends to get thrown around quite often these days. In the world of Silicon Valley, it refers to taking a different business direction or hiding some level of failure. In the corporate and media relations universe, pivoting means ditching the negative to pursue a more positive agenda and messaging.
It’s important for C-suite executives to be in sync with the rest of their organization, including the corporate communications team. Here are three important ways in which C-level executives can support the efforts of the corporate communications team.
Bloggers, vloggers, Instagram superstars and beyond, if you are being paid in either product or cash for your posts by a brand, you might be breaking Canadian law.