Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
When trying to maximize news coverage so that your stock price accurately reflects your company’s value, no audience should be […]
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]
Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.