Nov 1, 2017
In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
Oct 30, 2017
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Oct 26, 2017
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]
Oct 25, 2017
We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.
Oct 19, 2017
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
Oct 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]
Oct 16, 2017
Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.
Oct 16, 2017
At the core of any product should be three things; the customer, the offering and the brand. If any one […]
Oct 13, 2017
In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?
Oct 12, 2017
When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]
Oct 12, 2017
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]
Oct 11, 2017
Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.
Oct 10, 2017
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]
Oct 5, 2017
Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]
Sep 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]