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After a ten-year career as one of Vancouver’s prominent event planners, Marc Smith decided it was time for a change […]

Elisabeth Gill - September 15, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Nick Bell - September 13, 2017

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have […]

Tony Hardman - September 12, 2017

When trying to maximize news coverage so that your stock price accurately reflects your company’s value, no audience should be […]

Alexa Hoffman - September 11, 2017

The next time you’re looking to tell your company’s unique story, but have news release writers’ block, take some inspiration from the following examples of amazing news releases.

Jennifer Tolhurst - September 7, 2017

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Cision Contributor - September 5, 2017

Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss […]

Tony Hardman - August 31, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

Cision Contributor - August 23, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global […]

Kevin Akeroyd - August 22, 2017

Drex has over 20 years experience in broadcasting and programming.  He co-hosts the Steele and Drex show alongside Lynda Steele weekday […]

Melissa Meyer - August 22, 2017

Game of Thrones embraces powerful leading ladies. From Little Bird to the Mother of Dragons, each week we are treated to stellar performances of complex characters by talented women.

Erienne Muldoon - August 21, 2017

Mariellen Ward is a Canadian travel writer and digital storyteller who runs the award-winning blog, Breathedreamgo.com. She has a BA in Journalism, […]

Elisabeth Gill - August 18, 2017
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