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Earned Media Rising Podcast With Linda Rutherford and Chris Kuechenmeister

In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.

Why We Need a New Method for Measuring Earned Media

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.

Five Ways to Make Your Brand Stand Out

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]

Let the Cision® Communications Cloud® Work for You

We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.

How to Build a Brand Keyword Library

More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.

Six Simple Rules for Pitching via Email

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with […]

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of Earned Media Rising.

How a Brand’s Position Can Drive Disruption

At the core of any product should be three things; the customer, the offering and the brand. If any one […]

Jay Baer Asks: Is Fake News a Real Thing?

In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

How Multimedia Enhances Your PR Campaigns

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. […]

How Successful Journalists Use Social Media

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics […]

Three Ways to Upgrade Your Content Distribution Strategy

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

How to Segment Journalists By Social Media Use

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways […]

How Journalists Say PR Can Fight Fake News

Fake news. An extraordinary recent addition to the North American lexicon frequently heard in the news and speeches. Although sometimes […]

Seven Content Marketing Challenges (and How to Tackle them)

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]

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