Featured Case Studies

Learn how our clients saw clear results of their communication efforts—whether tracking the impact of individual campaigns, crisis management responses or overall media strategies.


**NEW** Cision Communications Cloud® and Cision Insights Help pladis Achieve High Visibility into Its Snacking Brands, Along with 360 Degree Measurement 

Learn how pladis, one of world’s the largest global biscuit, chocolate and confectionary companies, powers their PR with Cision Comms Cloud and Cision Insights.


**NEW** Kellogg’s Work With Cision Insights Creates A Healthy Appetite For ‘Better Starts’ Campaign Coverage 

Kellogg’s “Better Starts,” campaign not only led to major changes to some of the world’s most popular cereals but also to high-profile coverage about the company’s messaging. Cision’s Insights Team was a key ingredient in what became a hugely successful campaign.


Gumtree Classifies PR Success with Measurement and Cision Insights 

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.


Bacardi in Good Spirits with Successful CSR Initiative 

Bacardi partnered with Cision Insights and developed a bi-yearly insights report highlighting the performance of its “Good Spirited” communications.


The Museum of London Increases Attendance and Engagement Using Media Intelligence and Insights 

The Museum partnered with Cision to develop a measurement framework that could align communications activities to its corporate objectives.


Inspiring Change through Strategic Earned Media Opportunities and Audience Insights 

Slimming World worked with Cision Insights to integrate a variety of measurement and research techniques to evaluate the efficacy of its entire “Dream Weight” campaign.


The Stroke Association Hits the Mark, Reaches Massive Audience with Insights-driven Campaign 

Four months before launching its campaign, the Stroke Association turned to Cision Insights to create and implement a research-based foundation against which the PR team could measure the impact of its activity.