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The 4-Step Plan to Build a Better Ambassador Program

Influencer and brand ambassador marketing used to be an untapped land of opportunity. Now, everyone is looking for the best […]

How Privacy Conscious Brands Can Gain an Edge on the Competition

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them.

Can I Use This Picture? Three Rules to Ensure Your Content Isn’t Breaking Copyright Rules

It’s among the first things you hear as a blogger: Use photos. People are receptive to images. Pictures also help […]

Conquering Consumer Distrust with Branded Content

Advertising isn’t dead yet, but it’s largely underwhelming, underserving, and interrupting the audiences brands care about most. In fact, 9 out […]

Three Ways to Update and Upgrade Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

How to Grow Your Business With User-Generated Content Marketing

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. […]

Are Declining Attention Spans Killing Your Content Marketing Strategy?

Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]

Taking Your Marketing to the Next Level — Without Facebook

It’s 2018: Do you know where your marketing campaigns are focused? Chances are the answer is Facebook. Facebook has gained […]

Three Ways to Turn Weak Market Share into an Asset

Nobody can deny that market share is a crucial metric for business success. When we marketers ignore it, we confuse […]

Leveraging Your Brand’s Poker Face Into a Competitive Edge

While many people get their business experience around a conference table, I learned a few key lessons at the poker […]

Are You Accurately Measuring the ROI of Your PR Strategy?

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize […]

Avoid these Six Content Marketing Mistakes in 2018

According to research from Content Marketing Institute, 65 per cent of businesses using content marketing have experienced an increase in […]

How Top PR Pros Track Down the Best B2B Influencers

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key […]

Why Transparency Is the Key to Building Brand Loyalty

In addition to being transparent about the products themselves, companies are expected to be transparent in their values and the way they do business. Authenticity is key. So the question remains: Where is the best place to be transparent?

Six Ways to Craft Better PR Pitches

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign […]

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