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This post was written by a guest Cision contributor.

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand goes through a phase when its reputation is at stake. While it takes years to garner goodwill […]

Five PR Tips for Handling Security Disasters in Your Organization

According to data from the World Economic Forum, on average, more than 25 per cent of a company’s market value […]

Three Skills Every PR Specialist Should Master

In many ways, the “PR specialist” has to play the role of a Swiss Army knife in business communications. Getting […]

Four Distribution Tactics to Use to Keep Your Content From Going Nowhere

Successful marketing depends on high-quality content, but you can’t create content without a distribution strategy and expect great results. When […]

Three Content Marketing Lessons That Will Improve Your PR Strategy

When you think of traditional PR, what do you picture? If you’re like me, you might imagine someone filling in […]

How to Master Livestream Q&A for Better Engagement

Incorporating live video into your marketing mix has proven to be an excellent way to reach customers on a more […]

How to Use Data-Backed Storytelling to Improve Your PR Efforts

It’s safe to say that nearly every business seeks to be more data-driven these days. Being able to back up […]

PR in the Age of NewsBots: a Pitched Battle

In the (uncomfortably) near future, a far greater portion of news stories — the recap of yesterday’s game, the earnings […]

Influencers vs. Opinion Leaders: Whom to Trust?

Do influencers still influence anyone in 2018? Who are “influencers,” after all? What makes them different from “opinion leaders?” Although […]

A New PR Paradigm: The Secret of Owned Media

PR agency websites (mine included) brandish the logos of earned media placements as evidence of an agency’s prowess. Want in […]

Five Tips for Nailing B2B Media Relations

It would be a mistake to lump B2B media relations in with general PR practices; simply because it is so […]

Three Ways to Build a Purpose-Driven Communication Strategy

Brands used to live very much in the material realm. All they had to worry about was the product. If […]

3 Ways to Engage Your Superfans and Create True Brand Advocates

You know that friend who attends every concert her favourite band plays within a six-hour driving radius? Or maybe the […]

Your Press Release is Your Story

Editor’s Note: This post from 5/24/17 was updated on 6/5/18.   In her collection Mystery and Manner, essayist and short story writer […]

Beyond Your Brand’s Media Coverage: What You Need to Monitor

As all PR pros know, monitoring media coverage is important. When we think of traditional media monitoring, we often think […]

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