Cision Contributor

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Cision Contributor - September 5, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

Cision Contributor - August 23, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]

Cision Contributor - August 14, 2017

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]

Cision Contributor - July 31, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Cision Contributor - July 26, 2017

Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.

Cision Contributor - July 18, 2017

After spending hours constructing the most amazing piece of content, the final step is to include a captivating title and […]

Cision Contributor - July 12, 2017

Originally authored and published by PR Newswire’s Jaimee Bruening https://mediablog.prnewswire.com/2017/06/14/7-rules-for-creating-a-successful-lead-generation-form-for-your-blog/  Blogging can (and should) do more than just update readers on […]

Cision Contributor - July 6, 2017

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

Cision Contributor - June 23, 2017

You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?

How do you make something readers will want to put on their timelines?

Cision Contributor - June 21, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies.

Cision Contributor - June 19, 2017

When it comes to branding, PR and marketing pros have many effective tactics at their disposal. Storytelling is at the […]

Cision Contributor - June 14, 2017
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