Cision Contributor

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

Cision Contributor - November 2, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]

Cision Contributor - October 26, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly […]

Cision Contributor - October 23, 2017

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

Cision Contributor - October 18, 2017

Although best practices are ideal strategies, they aren’t static. In fact, revisiting methods and updating them accordingly is the preferred way to remain effective in an ever-changing industry.

Cision Contributor - October 11, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 per […]

Cision Contributor - September 26, 2017

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned […]

Cision Contributor - September 5, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct.

Cision Contributor - August 29, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face […]

Cision Contributor - August 23, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of […]

Cision Contributor - August 14, 2017

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General […]

Cision Contributor - July 31, 2017

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

Cision Contributor - July 26, 2017

Non-profit organizations face an even higher level of pressure in reaching their goals, as their existence is often determined by the communication of their message to people and convincing them of their cause.

Cision Contributor - July 18, 2017
1 2 3
Copyright © 2017 Cision Canada Inc.