With social media use only increasing, and investors finding more company information online than ever, IROs are continually working toward learning how best to incorporate social networking into their jobs. It’s not as easy as it may seem, with all stakeholders paying close attention to what public companies post and tweet. This white paper explores the myriad issues IROs must be mindful of when using social media, and offers suggestions on how to properly use these sites.
You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
But what if you’re on the other side of the coin, figuring out how to create content that people will want to share?
How do you make something readers will want to put on their timelines?