More than half of journalists can’t do their work without social media, but 68 per cent feel that fake news is a serious problem.
Social media has transformed the way we share and consume the news. Understanding how journalists view and use social media informs your pitches, improves your relationships and helps you communicate better.
Cision’s free 2017 Canadian Social Journalism Study, conducted in partnership with Canterbury Christ Church University, surveyed journalists on their social media habits, preferences and views.
Key findings include:
- Experts and industry contacts remain key sources of stories for Canadian journalists
- Social networks are the most used platforms and 45 per cent of respondents use five or more types of social media regularly
- Canadian journalists fit into five distinct types of social media users. These ‘Social Archetypes’ are: Architects, Promoters, Hunters, Observers and Skeptics