As a PR pro, what should you know about AI’s impact on comms? Whether your brand is leveraging AI already, your target consumers are already engaging with it every day, through tools like Siri, Alexa, Netflix, or Google Maps.

Artificial intelligence has the potential to save your company massive amounts of time and money, making your entire go-to market process more efficient. But what’s the best way to incorporate AI into your comms strategy?

Take 6 minutes to absorb our latest video, and get critical insight from Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, as he answers all the questions you may have about AI’s impact on PR and marketing.

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