Media measurement and analysis arm the travel and hospitality sector with insights on traveler key purchase criteria as well as reputational drivers affecting brand loyalty.

Uncover key purchase criteria

Word-of-mouth recommendations influence consumer and business purchasing decisions for the travel and hospitality industry. Going beyond counting mentions, our teams help you isolate guest experiences that have a lasting impact on repeat business and referrals.

Understand travel preferences

Traveler expectations can vary dramatically. Cision analysts sift through millions of conversations to produce insights based on your targeted traveler segments. This in turn allows you to craft messaging that engages more effectively with your diverse audience.

Improve customer experiences

The bar keeps getting raised. Competitive benchmarking and trending analysis help both global and regional brands identify opportunities to improve their service mix.

Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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