Cision Global Insights provides the social data and analysis today’s marketer relies on to run a competitive and fully integrated marketing program.

Turn social into insights

Transform social media activity into actionable customer comprehension that highlights their needs and help you build winning strategies—whether launching a product, targeting a new audience or pivoting an existing strategy.


Increase marketing effectiveness

Build and refine programs with instantaneous social media feedback. Go beyond evaluating conversation volume and rely on Cision Global Insights to help you determine your messaging’s impact and improve campaigns on the fly.


Deliver the right message at the right time

Get the most from your marketing with multi-channel recommendations and performance metrics. See what messages and channels resonate, understand the memorability of earned media, and adjust budgets and strategies for maximum impact.


Maximize social efforts

Ensure your social media campaigns reach target audiences and trigger conversations by understanding which platforms matter to your audience, what content sparks sharing, how and when to engage, and which influencers drive conversation.


Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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