Uncover key conversations, identify competitor strengths and weaknesses, and quantify your brand’s effectiveness—so you can strategize with confidence.

Gain competitive intelligence

Develop impactful strategies, adjust course and drive results with insights into how the market views your competitors. Our expert analysts track thousands of conversations to help you see what is capturing attention—and why.

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Get insights into consumer behavior

Use social conversations to understand how customer needs vary by market and region. Whether launching a new product, targeting a new audience or refining messaging, Cision Global Insights helps you develop a winning strategy.

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Command your brand

Strategically manage your brand with our Global Insights team. Use customized insights to identify what drives sharing among your audiences, spot opportunities to outshine competitors and create messaging that resonates with customers.

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Meet Our Lead Analysts

Ernie de Wal

Ernie has more than 30 years of experience with operations, technology, sales and marketing, and PR and communications management. As Vice President of Knowledge Management, he leads our experienced team of analysts helping organizations who invest in their reputation, brand and communications.

Dena Jackson

Dena joined Cision in 2012 and as our Manager of Analysis Services. She now oversees the work of our media experts who operate in both official languages. Her team specializes in gathering and analyzing traditional and social media, helping PR leaders determine ROI while providing keen insights to their organizations.

Gregory Dalmasso

Gregory has 17 years of experience in media monitoring and analysis giving him the broad based knowledge to provide in-depth insights. As Superviseur, Services d’analyse, he provides his expertise to our clients in Quebec, in both English and French.

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