Aug 30, 2017
Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]
Aug 2, 2017
While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]
Jun 5, 2017
Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.
Apr 26, 2017
When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
Apr 17, 2017
At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.
Mar 2, 2017
In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.
Nov 30, 2016
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]
Nov 10, 2016
What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.
Oct 24, 2016
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Sep 22, 2016
Bloggers, vloggers, Instagram superstars and beyond, if you are being paid in either product or cash for your posts by a brand, you might be breaking Canadian law.
Aug 8, 2016
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.
Aug 5, 2016
On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap influence and why he took on the challenge to help make blogging profitable for content creators. He also shared tips on how to evaluate influencers based on data, but we wanted to take a moment to share three of our own.
Jul 14, 2016
Online influencers are the second most powerful promoters of a product or service, second only to your closest friends and family. Beyond getting into touch with a specific customer’s favourite aunt, the easiest way to see a recommendation lead to a purchase, or drive a specific action, is to work with influential online personalities.
Jun 28, 2016
Keep the lights on by keeping your staff full and people trained. Otherwise, your brand’s version of downed power lines will become unmanageable.
Apr 13, 2016
Just like in life, with influencer marketing it isn’t always how many people you know, but how well you know them that drives success. On the sixth of Convince and Convert’s Influencer Pros Podcast, Cision Canada’s Interim Managing Director Heidi Sullivan spoke with Shonali Burke, CEO of Shonali Burke Consulting, about how to create an effective influencer marketing program through building relationships.