When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]
At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.
It has been 86 days since Canada 150 celebrations kicked off, and we’re keeping tabs on some of Canada’s loudest and proudest supporters online.
Since March is “Canadian Nutrition Month,” we looked for some of Canada’s most popular influencers in the health & nutrition world. This group is always ready with advice and recipes and best of all, are fully open to working with PR professionals!
In the fast paced world of PR and communications, Google is a quick solution to most things. It will render thousands of results in a fraction of a second but when searching for influencers, communicators will have limited success finding what they need.
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]
What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Bloggers, vloggers, Instagram superstars and beyond, if you are being paid in either product or cash for your posts by a brand, you might be breaking Canadian law.
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.
On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap influence and why he took on the challenge to help make blogging profitable for content creators. He also shared tips on how to evaluate influencers based on data, but we wanted to take a moment to share three of our own.
Online influencers are the second most powerful promoters of a product or service, second only to your closest friends and family. Beyond getting into touch with a specific customer’s favourite aunt, the easiest way to see a recommendation lead to a purchase, or drive a specific action, is to work with influential online personalities.
Just like in life, with influencer marketing it isn’t always how many people you know, but how well you know them that drives success. On the sixth of Convince and Convert’s Influencer Pros Podcast, Cision Canada’s Interim Managing Director Heidi Sullivan spoke with Shonali Burke, CEO of Shonali Burke Consulting, about how to create an effective influencer marketing program through building relationships.