The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]
What has been the most effective tool for marketers when it comes to converting leads into customers? Brand advocacy, of course! Both customers and the media are more interested in recommendations from third-parties than your company executives.
It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.
Bloggers, vloggers, Instagram superstars and beyond, if you are being paid in either product or cash for your posts by a brand, you might be breaking Canadian law.
Over the years, I have found that a big part of being prepared for the future is understanding the past. Today, as I embark on an exciting new chapter and challenge, I can’t help but reflect back on 25 years of twists and turns in the road that brought me here.
On this episode of the Influencer Pros Podcast, hosted by Heidi Sullivan, Cision’s Senior VP, Product, Sullivan speaks with Banks about how he grew Tap influence and why he took on the challenge to help make blogging profitable for content creators. He also shared tips on how to evaluate influencers based on data, but we wanted to take a moment to share three of our own.
Online influencers are the second most powerful promoters of a product or service, second only to your closest friends and family. Beyond getting into touch with a specific customer’s favourite aunt, the easiest way to see a recommendation lead to a purchase, or drive a specific action, is to work with influential online personalities.
Just like in life, with influencer marketing it isn’t always how many people you know, but how well you know them that drives success. On the sixth of Convince and Convert’s Influencer Pros Podcast, Cision Canada’s Interim Managing Director Heidi Sullivan spoke with Shonali Burke, CEO of Shonali Burke Consulting, about how to create an effective influencer marketing program through building relationships.
The future is Snapchat…but not quite yet.
Snapchat’s user base is young with 45 percent aged 18 to 24 years old. It’s 70 percent female and 65 percent of users contribute content on a daily basis. Close to 9,000 photos are shared on it in a second and six billion videos are viewed on it in a day. With such massive amounts of sharing, the problem lies in whether you can measure success in the platform. There are ways to jerry-rig a metrics solution but that’s not enough for professional client work.
Hockey is a big deal in Canada, clearly, and reporters who write about it become household names. Using Cision Social Edition we monitored the hashtags #Hockey and #NHL January 18 and January 20, to find reporters, bloggers and broadcasters that hockey fans should follow. These media professionals break news, engage with fans and share their insights daily.
Gone are the days of pushing your brand’s message to your audience through traditional advertising. Today, consumers want complex, multi-level stories that will make them feel an emotional connection.
But how can you tell stories that will still generate leads and drive results? The answer is brand journalism.
Proctor & Gamble annually honors the best and brightest in the beauty industry media. The company hosted its 7th annual awards on November 24, 2015, with nearly 150 bloggers, editors and YouTubers in attendance.