Influencer Marketing

The marketing industry moves quickly, making it ripe for misguided fads. Influencer marketing, for instance, is all the rage now, […]

Cision Contributor - September 6, 2017

Influencer content gains about 11 times more ROI than more common forms of digital marketing. However, gaining the attention of […]

Cision Contributor - August 30, 2017

Mariellen Ward is a Canadian travel writer and digital storyteller who runs the award-winning blog, Breathedreamgo.com. She has a BA in Journalism, […]

Elisabeth Gill - August 18, 2017

As Q3 rolls on, we present some of Canada’s top business and personal finance influencers.   Jessica Moorhouse – @Jessi_Moorhouse Jessica […]

Cision Media Research - August 11, 2017

While we’ve learned about the differences between paid, owned, and earned media, there’s a new frontier coming to light. Actually, […]

Susan Guillory - August 2, 2017

Summer is a busy time for lifestyle writers and influencers – especially for those who reside in one of Canada’s […]

Cision Media Research - July 14, 2017

Last month, we profiled some of Canada’s most popular female parenting bloggers. This month, and ahead of Father’s Day, we […]

Cision Media Research - June 16, 2017

On West Island Blog, Rhonda Massad covers local events and profiles the people, businesses and charities that make her community […]

Elisabeth Gill - June 14, 2017

Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action.

Melissa Meyer - June 5, 2017

With Mother’s Day right around the corner, we looked for some of Canada’s most popular female bloggers in the parenting and family space.

Cision Media Research - May 12, 2017

When PR pros use rich formats like photos, videos, infographics and more, they can increase earned media opportunities [INFOGRAPHIC]

Nick Bell - April 26, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers.

Amy-Louise Tracey - April 17, 2017

Spring has sprung and Canadians are anxiously planning their summer vacations. Whether it’s to indulge in our inner wanderlust, or […]

Cision Media Research - April 12, 2017

It has been 86 days since Canada 150 celebrations kicked off, and we’re keeping tabs on some of Canada’s loudest and proudest supporters online.

Cision Media Research - March 28, 2017

Since March is “Canadian Nutrition Month,” we looked for some of Canada’s most popular influencers in the health & nutrition world. This group is always ready with advice and recipes and best of all, are fully open to working with PR professionals!

Cision Media Research - March 7, 2017
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