This year, Canada is celebrating its 150th anniversary of Confederation with a year-long Canada 150 campaign. Brands are looking for ways to join the Canada 150 conversation, but how engaged are Canadians with this milestone anniversary?
Media clippings and impressions along won’t paint the full picture of a PR campaign’s ROI. Professional communicators must pull many elements from a multitude of sources in order to tie their efforts back to revenue to convey this information adequately.
Looking through a Canadian lens, here are a few insights from Edelman’s recent Trust Barometer report that we found particularly jarring, but worth knowing as communicators put their yearly plans into place.
Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…
As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.
A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.
With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.
Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.
The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.
The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]