What's New

When it comes to communicating a corporate story, whether in a media interview or through a presentation, we assume the role of storytellers – so why not make it easy for yourself and your audience?

Tom Poldre - January 12, 2017

Web engineers are revolutionizing the way customers engage with brands by creating digital experiences that mirror in-person conversations and situations using chatbots. We explore why brands should consider creating a chatbot.

Melissa Meyer - January 10, 2017

Social networks have played a huge role in our lives for more than a decade. With each year comes new features to learn and more algorithms to figure out. Where social media will take us, nobody knows, but we have a few trends on our radar for 2017 that are worth watching…

Amy-Louise Tracey - December 30, 2016

If you are one of 84% of marketers increasing your content marketing budget for the upcoming year, make the most of it by leaving these common content marketing blunders behind.

Amy-Louise Tracey - December 22, 2016

As 2016 comes to a close, we’ve begun looking at what trends will dominate content marketing and PR in 2017. Live video is certainly one to watch, especially since it will account for 69% of all consumer internet traffic next year.

Amy-Louise Tracey - December 21, 2016

December is the perfect time of year for PR and marketing professionals everywhere to plan their next 365 days of content.

Amy-Louise Tracey - December 14, 2016

A great way to stay caught up on industry developments is by monitoring trends and setting up social media alerts. Trending topics can become a source of inspiration and may guide you to your next Facebook post, news release, tweet or pitch angles.

Amy-Louise Tracey - December 7, 2016

With 86% of millennials saying that user-generated content is a good indicator of the quality of a brand and 68% of 18-24-year-old social media users taking this type of content into account when making a purchase decision, it has grown beyond the buzzword phase.

Amy-Louise Tracey - December 2, 2016

Monitoring a whole industry is a natural expansion of your own brand tracking. Instead of just looking out for keywords or themes that include your company and its initiatives, you track what’s being said about your competitors, suppliers and other associated businesses.

James Rubec - December 1, 2016

The power of listening to avoid crises is brilliantly illustrated using the example of the wildfires that devastated communities in Northern Alberta, and in particular the city of Fort McMurray. In this example, listening actually saved lives.

Amy-Louise Tracey - December 1, 2016

The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch After graduating college many moons ago, I […]

Melissa Meyer - November 30, 2016

OpenTable, an online restaurant reservation company, allows customers to book a table, read reviews from fellow diners and even earn points towards free meals. Seating more than 19 million diners per month across more than 37,000 restaurants, OpenTable was already a clear industry leader when they set their sights on a new audience: travellers to the U.S.A.

Amy-Louise Tracey - November 18, 2016

Whether you want to drive discovery of owned channels, increase traffic or boost downloads, taking your blog to the next level can help you reach your marketing goals. Here’s how you can get it done.

Amy-Louise Tracey - November 17, 2016

Last night, the Canadian Federation of Journalists held its first J-Talk panel since the election of Donald Trump at the TMX Broadcast Centre in Toronto. Between exhortations about the state of society, the three panellists, Jennifer Hollett, head of news and government at Twitter Canada, Craig Silverman, editor at BuzzFeed Canada, and Michael Gruzuk, director of news and digital content for VICE Canada (as well as host Simon Houpt, the Globe and Mail’s senior media writer), shared insights into businesses that a decade ago were pilloried as the D word … disruptive.

James Rubec - November 16, 2016

If email marketing is part of your daily tasks, being CASL compliant is definitely number one on your priority list. If you’re unsure, you still have some time. As of July 1st 2017, full CASL enforcement and the Private Right of Action provisions come into full effect.

Amy-Louise Tracey - November 11, 2016
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