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In the second episode of Earned Media Rising, Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity.
While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand […]